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Augmented reality ads on the rise around Europe | Science & Technology | Deutsche Welle | 18.01.2011
A growing number of European startups have taken to creating virtual experiences that double as commercials. But as this sector is rapidly expanding, challenges remain. On Tuesday, the American pop band Black Eyed Peas released a new ad campaign to help promote the band's latest hit single: "The Time (Dirty Bit)." In their recent music video, lead singer will.i.am points a Blackberry PlayBook at a billboard showing a videogame version of himself, and out pops a 3D hologram of the character who proceeds to monkey around the skyscraper. What was a special effect in the music video became an iPhone app, which allows users to mimic this augmented reality experience.
The check-in got a lot of press in 2010 although it was still an activity limited to early adopters, with the Pew Internet & American Life project reporting in November that just 4% of US internet users participated in location-sharing services. Like social networking on mobile devices, location-based services are still in their infancy. eMarketer projects the number of mobile social network users will more than double between 2010 and 2015, and adoption of location-based services will rise with it. “Savvy marketers know there is more to geolocation than just the check-in and immediate proximity to the consumer,” said Noah Elkin, eMarketer principal analyst and author of the new report, “ Beyond the Check-In: Best Practices for Location-Based Marketing .” “Location services enable marketers to deliver a compelling offer when consumers are near the point of decision, yet they also help marketers understand the context of their target audience—their intent and state of mind.”
Why Location Is About More than the Check-In
Mobile Commerce: 2,4 Milliarden Euro mit Apps
von Linda Ross Eine positive Zukunft sagt Mücke, Sturm & Company (MS&C) mobilem Shopping via Apps voraus. Bis 2015 sollen die Verkaufsumsätze innerhalb von Applikationen auf rund 2,4 Milliarden Euro anwachsen, so die "In-App-Sales-Studie", die Ende Januar auf dem Branchentreff M-Days in Frankfurt vorgestellt wird. Bereits 2,5 Prozent des gesamten, deutschen E-Commerce-Umsatzes von 17,1 Milliarden Euro in 2010 entfällt auf mobile Umsätze mit Smartphones.
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What Shoppers Want from Retail Apps
As more consumers make smartphones their everyday companions, mobile commerce is taking hold. But the mainstream of mobile commerce is not yet based around making purchases via mobile, but in using phones as a shopping aid—for store location, product research and finding deals. Consumers are eager to check their phones for info, but retailers have been behind the game.Smartphone adoption and web use The number of smartphone owners in the EU-5 (UK, France, Germany, Spain and Italy) grew 41% between 2009 and 2010, to 60.8 million subscribers, according to a June 2010 report from comScore . About 15 million of those users were in the UK, where smartphone ownership leaped 70% between 2009 and 2010, the Internet Advertising Bureau UK (IAB UK) reported.
Full Steam Ahead for UK Mobile Marketing
The following is a guest post from Jeannette Kocsis — senior vice president of digital marketing at The Agency Inside Harte-Hanks . She has contributed to Social Media Marketing for Dummies and Mobile Marketing for Dummies. She was named to Mobile Marketer’s Women to Watch 2010 list and serves on the DMA Mobile Marketing Council.
Making Mobile Marketing Work
5 keys to elevating brands through mobile apps - Mobile Commerce Daily - Columns
By Stephen Beck and Scott Michaels The latest statistics reveal that mobile culture is dramatically on the rise. Global downloads in mobile app stores are forecasted to surpass 21.6 billion by 2013, estimated as being worth over $29.5 billion in revenue, per Gartner. While the numbers reveal an immense opportunity for brands, marketers and companies need to carefully consider mobile strategy before jumping into application development, or risk not only poor uptake but damage to a brand’s reputation. To elevate a brand through mobile, firms need to be asking several key questions to ensure that a comprehensive and engaging, rather than a me-too approach is taken towards application development. 1.Das Jahr 2010 neigt sich langsam aber sicher dem Ende zu. Aus diesem Grund möchte ich einen kleinen Ausblick auf 2011 geben.
8 Mobile Trends die Sie 2011 nicht verpassen sollten
More consumers than ever before plan to use their mobile phones to shop this holiday season , continuing to build up the m-commerce trend that is growing steadily among shoppers but only slowly among retailers. According to October 2010 research from mobile and social marketing consultancy Brand Anywhere and Luth Research , 51% of consumers say they are more likely to buy from retailers that have a mobile site. But fewer than 5% of retailers have such a site. Desire for mobile web access varied by industry.
Consumers to Retailers: Improve Your Mobile Sites
41pc of merchants have seen positive ROI from mobile commerce: study - Mobile Commerce Daily - Research
Jill Dvorak is senior consultant of mobile commerce at FitForCommerce The good news is that 41 percent of retailers and merchants have seen a positive return on investment from mobile commerce. The bad news is that 32 percent have not measured their ROI or do not know how to measure it, according to a recent FitForCommerce survey. Depending on where retailers are in developing their mobile strategy, the next steps are varied—testing, rethinking, building, enhancing and launching more.Research: Mobile Proximity Marketing To Reach $750M By 2011 And Nearly $6B By 2015
There’s long been debate over the concept of “proximity” in terms of marketing, but a new report out by Borrell Associates paints the picture of a quickly growing market for mobile proximity marketing — one that’s set to grow to nearly $6B by 2015. According to the research , an estimated $200 million will be spent on mobile proximity marketing in 2010 — almost entirely (97%) by large national companies that have retail stores in many markets. As proximity-based technologies begin to mature, smaller local businesses are expected to enter the market, helping to propel it to nearly 30 times its current size by 2015.Stolz präsentierte sich Europas größter Versender als Pionier beim mobilen Einkauf, dem sogenannten M-Commerce.