10 Ways To Put Your Website Content In Front Of More People and Drive More Traffic. Which is more important, driving traffic to your website or encouraging as many people as possible to see your content?
Believe it or not, they are not one and the same. Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when we focus so heavily on the performance of our website, we miss a fundamental point: we should aim to expose users to our content, not our website. The website is a tool to showcase our content, but it is not the only tool that does this. Organizations with truly successful websites understand this principle.
In each case, the content matters, not the website. Twitter is probably the best example of all. The majority of users do not read tweets via the Twitter website. The lesson here is obvious: as website owners, we need a broader Web strategy to release our content from the shackles of our websites. 1. eBay recognized that it needed a desktop application. 2. 3. 4. 5. 6. SMLatam - Social media en latinoamerica. Why Small Businesses Shouldn't Take Social Media for Granted. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
It seems like social media is everywhere these days. But the 2010 Business Monitor United States report — commissioned by UPS — shows that when it comes to small- and medium-sized businesses, social media is still a missed opportunity. A mere 24% of respondents said they've received sales leads from social media, with just 1% citing it as a factor for business growth. The data would appear to indicate that in spite of all the positive press that social media gets, and all the use cases we've seen emerge over the past few years, small business owners are taking social media for granted. When done right, social media can be a valuable source for customer acquisition, retention and satisfaction. Information is There for the Taking Ignorance is not bliss when it comes to the web.
Simple Works. 5 Teen Social Media Trends that Can Be Applied to Small Business. Hey there, ma and pop: Are you hip to Twitter, Facebook and the myriad of other social media tools that are currently at your disposal — you know, the ones the teens and 20somethings have basically dovetailed into their everyday lives?
Social media may seem like a vapid way for tweens to gossip about Twilight and the like, but it can be an effective (and fun) way to reach new customers and create stronger bonds with loyal fans. Some of you may already be riding the Internet wave (let's face it, most of you probably are if you're reading Mashable). The University of Maryland’s Smith School of Business recently did a study that shows the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. Why? Well, according to David Spark of Spark Media Solutions (who has also lent his pen to Mashable), a lot of small business owners are concerned about time.
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