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Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same. Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when we focus so heavily on the performance of our website, we miss a fundamental point: we should aim to expose users to our content, not our website.
10 Ways To Put Your Website Content In Front Of More People and Drive More Traffic
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. It seems like social media is everywhere these days. But the 2010 Business Monitor United States report — commissioned by UPS — shows that when it comes to small- and medium-sized businesses, social media is still a missed opportunity.
Why Small Businesses Shouldn't Take Social Media for Granted
This series is supported by Bantam Live , a web-based collaboration workspace with “Social CRM” for small business teams. For more information visit BantamLive.com . Hey there, ma and pop: Are you hip to Twitter , Facebook and the myriad of other social media tools that are currently at your disposal — you know, the ones the teens and 20somethings have basically dovetailed into their everyday lives? Social media may seem like a vapid way for tweens to gossip about Twilight and the like, but it can be an effective (and fun) way to reach new customers and create stronger bonds with loyal fans. Some of you may already be riding the Internet wave (let’s face it, most of you probably are if you’re reading Mashable).
