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Startup Collecta Shuts Down Its Product, Starts Working on a New One. HOW TO: Optimize Your LinkedIn Profile. With more than 85 million members in more than 200 countries, LinkedIn is a professional social network worth using, understanding and optimizing.

HOW TO: Optimize Your LinkedIn Profile

After you've covered the basics of setting up your LinkedIn presence, features including recommendations, applications, LinkedIn Answers, and the Resume Builder can add value to your profile. Many of these highly useful features, though, are often overlooked or underused by newcomers. We spoke with four LinkedIn aficionados to get their top advice on making the best use of these tools.

Read on for their thoughts and let us know which tips you'd add for optimizing LinkedIn profiles in the comments below. Cover the Basics. Top 10 Twitter Trends This Week [CHART] If you're trying to convince colleagues that Twitter is a fantastic real-time information network with huge personal and business value, save your spiel until after the flames of The Great Jonas/Bieber Wars have subsided.

Top 10 Twitter Trends This Week [CHART]

Yes, this week's most-tweeted topic was a battle over which teen pop titans were more likable. And we're here to report that The Jonas Brothers have emerged victorious at number one, leaving Justin Bieber to die in a perfume-filled trench way down at number seven. Entertainment carried the rest of what was a fairly uneventful week in the Twitterverse. The release of the highly anticipated first-person shooter Call of Duty: Black Ops had the entire web buzzing about the impressive console and PC game, and the excitement certainly trickled down to Twitter. 6 Ways to Score a Job Through Twitter. Twitter has become a great resource for just about anything, including jobs.

6 Ways to Score a Job Through Twitter

From industry chats to Twitter accounts dedicated to posting vacancies, there are a ton of resources for landing a gig. We've already chronicled how to get a job through Facebook and YouTube, and now we're taking a look at the job hunting process on Twitter. We spoke with nine Tweeters who have landed jobs through Twitter to get their top tips for success on the platform. How To Make Your Music Video Go Viral: 10 Tips From Cee-Lo, OK Go & More. Skype Video Chat Coming to Facebook? Even before Skype revealed a deep Facebook integration last month, there was speculation that Facebook might add Skype video chat functionality within the social networking site. Although that hasn’t happened yet, Facebook application developer Tal Ater has rekindled speculation around the idea in spotting a “VideoChat” object in Facebook’s code . Interestingly enough, the code has several properties that refer to Skype and Skype user IDs.

Ater also postulates that Facebook is testing the feature with a select group of users as the code doesn’t appear every time the page is loaded. In some ways, Skype’s Facebook integration — which includes a Facebook tab that enables users to chat, SMS or call their Facebook friends on Skype — only left Facebook users wondering when Facebook integration with Skype video chat might arrive. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] 4 Social Media Marketing Predictions for 2011. Tim Ferriss is an angel investor (Twitter, StumbleUpon, Evernote, etc.) and author of the #1 New York Times bestsellers The 4-Hour Body and The 4-Hour Workweek.

4 Social Media Marketing Predictions for 2011

In his spare time, Tim has doctors stab pen-sized needles into his thighs. Ah, social media marketing. HOW TO: Activate Your Brand's Super Influencers. Ben Straley is the Co-Founder and CEO of Meteor Solutions, whose leading technology and services platform increases campaign engagement, reach and revenue through social sharing.

HOW TO: Activate Your Brand's Super Influencers

As a marketer, you’ve undoubtedly heard about the 1% rule — that just 1% of your brand’s social media followers are responsible for the majority of sharing. They share your social media campaigns with their larger social network, passing on links to your contests, promotions, deals, and other marketing campaigns. These key influencers are more than just fans — they’re brand ambassadors. At my company, we've seen that brands that track and quantify word-of-mouth impact have found that these key influencers can drive 20, 30, or even 70% of all visits to their campaign pages, beating out display and search advertising as the most efficient driver of traffic to their sites.

4 Creative Social Marketing Campaigns from Around the World. Leyl Master Black is a managing director at Sparkpr, one of the world's top independent PR agencies.

4 Creative Social Marketing Campaigns from Around the World

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Social media marketing is a global phenomenon, but we don't always get to see the innovative work that's happening abroad. Social media campaigns from around the world will be honored today in San Francisco at the Bees Awards, the first international social media marketing awards program. The new program attracted entries from more than 21 countries, with more than a dozen countries represented among the finalists.

HOW TO: Start Developing for iOS, Android or Windows Phone 7. An increasing number of first-time mobile app developers are also first-time developers.

HOW TO: Start Developing for iOS, Android or Windows Phone 7

This makes sense if you think about it; mobile is the hot new platform and the barrier to entry is a lot lower for mobile devices. Furthermore, a simple — yet well-done — mobile app can be functional and a big success; look at the prevalence of tip calculators, flashlights and other applications. It's much harder to find that sort of success with a small, single-purpose desktop app. Although the barrier to entry is lower for mobile app development, you still need to be prepared to learn. Google Exec: More Than 300K Android Phones Activated Daily. HOW TO: Use Social Media to Enhance Your Event. Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer's Ass, which she started to document her battle with end stage cancer.

HOW TO: Use Social Media to Enhance Your Event

She is an attorney, the founder of the non-profit organization Spirit Jump, and works for the Global Strategic Management Institute. HOW TO: Explain Twitter to Your Parents. HOW TO: Make a Successful Marketing Video for the Web. Google Shows Off Motorola Tablet Prototype, and It’s Running Honeycomb. Hot off the launch of the Samsung Galaxy Tablet, Google has revealed a prototype for a Motorola Tablet powered by Android and running a new version of the mobile operating system called Honeycomb that’s optimized for tablets.

Google Shows Off Motorola Tablet Prototype, and It’s Running Honeycomb

Google VP of Engineering Andy Rubin demonstrated the device on stage at the D: Dive Into Mobile conference in San Francisco. The device itself features a 3D processor from NVIDIA, processing power that allows, for example, a vector version of Google Maps that lets you manipulate maps in new ways. Social Media Revolution 2010. Social Media Revolution: The Value of Influence.