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How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general.
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A large number of businesses like illustrators and software developers, etc. use Twitter to keep in touch with people. Along with newsletters, websites, blogs and many such networking tools, Twitter too is a good way of keeping others up-to-date on … Continue reading Advertising is considered to be the most important tool to make people aware about the product and service.
10 Creative Uses of the New Facebook Profile [PICS]
Facebook users are showing off some serious creativity by taking advantage of the new profile page photo layout . French artist Alexandre Oudin (below) has been identified as the creator of the craze, and more and more designs are now emerging. People have been playing around with their profile pics since Facebook first launched, but the new redesign allows for some inspired fun including clever animations, typography and photography magic.One of the tenets of marketing on Twitter is to find and connect with the most influential users in your industry.
Quick Way to Find Interesting & Influential Twitter Users
65 Terrific Social Media Infographics
As you know, infographics are visual representations of information, data, or knowledge. They present complex concepts quickly and clearly, and communicate ideas in an easily understandable fashion. Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web.There are plenty of social analytics tools, but the most full-featured ones are often too expensive (i.e., geared towards enterprise-level users) and the inexpensive ones usually offer limited functionality.
Topsy Social Analytics: Twitter Analytics For The Masses (& Free, Too)
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Hyper-Social Organizations
This is a review of the new book by Francois Gossieaux and Ed Moran called The Hyper-Social Organization; Eclipse Your Competition By Leveraging Social Media .
My Chapter on Relationships: The R in Social CRM
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks. Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM.He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. You can follow him on Twitter at mich8elwu .