Offermatic Founder Launches CauseRocket, An Offer Site That Helps Causes Raise Money. We’ve probably all heard horror stories about businesses that offered deals on Groupon or similar sites, only to lose a lot of money on a promotion that didn’t bring in any repeat customers. Now a startup called CauseRocket is launching an alternative to the standard daily deal, one that could avoid those horror stories and also raise money for cause-based organizations.
The idea comes, in part, from founder and CEO Faisal Qureshi’s past experience founding and running Offermatic, a Kleiner Perkins-backed startup allowing merchants to deliver targeted deals based on your credit card purchases (TechCrunch’s Jason Kincaid described it as “the freak love child of Mint, Groupon, and Blippy“). Qureshi says he didn’t realize how long it would take to sell merchants on the deals, and ultimately, he shut the company down and returned the investors’ money. So why will CauseRocket be more successful? Google Commerce. Costs Of Employer Insurance Plans Surge in 2011. Employers' spending on health coverage for workers spiked abruptly this year, with the average cost of a family plan rising by 9 percent, triple the growth seen in 2010. Family plan premiums hit $15,073 on average, while coverage for single employees grew 8 percent to $5,429, according to a survey released Tuesday by the Kaiser Family Foundation and the Health Research & Educational Trust.
(KHN is an editorially-independent program of the foundation.) Workers paid an average of $921 toward the premium of single coverage and $4,129 for family plans. The results mark a sharp departure from 2010, when the same survey found average family premiums up only 3 percent. Although many benefit analysts say the federal health law’s requirements played only a small part in the rise, the results could provide political fodder for both supporters and opponents of the law. Premium increases have played a starring role throughout the debate over the health care law. Face-Recognizing Billboard Only Displays Ad To Women. Moral ambiguity, thy name is advertising. How are we to parse this advertising campaign in London in which an intelligent bus stop billboard only displays its content to women? You read correctly: the billboard has a camera that scans passersby and if one stops to look, it determines their sex and shows them a 40-second video if they are female.
Males only get a link to the advertiser’s website. Now, does it change things if the advertiser is Plan UK, a non-profit organization trying to raise money toward the education of girls in third-world countries? And they don’t show men because they wanted to give them “a glimpse of what it’s like to have basic choices taken away”? Whether you find this commendable or reprehensible, you have to admit that the technology and implications are more than a little interesting. TechCrunch isn’t really the venue for the discussion of gender politics, so we’ll abstract this one level and look at the campaign from another angle. [via PSFK] Hits, Page Views, Visitors and Visits Demystified. This article is an introductory level and the intention of this article is to clarify few terms that you constantly hear in Web Analytics.
Why am I writing this article? I hear some confusion about these terms from people new to field, so I thought I will write this blog post to clarify some of the common terms. I am going to explain, Hits, Page Views, Visitors and Visits in this blog post. Hits Back in the early Internet days, Hits was a term commonly used to measure websites traffic.
This term was mainly used by IT folks, early users of web analytics tools, to get an idea of the load on the server. So what is a Hit anyway? This page is an html file with one image embedded in it. When a person browses to this page (in her internet browser), she is requesting this page from the server to be downloaded to her internet browser. This is what the log file of the server might look like (I have removed several items to make it simple) All the above items will show up in your analytics reports if.
Competitors. Technology. Fund Raising. Market. Vision. Content. Business Development. Local Commerce.