Data Hegemony
APPLE, AMAZON, GOOGLE AND MICROSOFT PREPARE FOR BATTLE IN THE WAY WE BUY, STORE AND ENJOY MUSIC, VIDEO AND BOOKS IN THE CLOUD
Apple Inc. and Amazon.com Inc. are prepared to battle in the heavens and on earth to be the go-to spot for buying, storing and enjoying music, video and books. Over the past week, both companies have announced new products toward that aim, trying to entice consumers to store what they buy in the "cloud"—that is, over networks—instead of inside an actual device.
The serene countryside around the Columbia River in the northwestern United States has emerged as a major, and perhaps unexpected, battleground among Internet powerhouses.
Tech Titans Building Boom
The Great Tech War Of 2012
From left: The late Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg, Google CEO Larry Page, and Amazon CEO Jeff Bezos. | Photos courtesy of David Paul Morris/Getty Images (Jobs); Justin Sullivan/Getty Images (Zuckerberg); Chip East/Reuters (Page); Mario Tama/Getty Images (Bezos). Gilbert Wong, the mayor of Cupertino, California, calls his city council to order. "As you know, Cupertino is very famous for Apple Computer, and we're very honored to have Mr.
Apple, Google, Facebook and Amazon are expanding rapidly into markets like media, TV, movies, finance, advertising, retail and mobile phones. Stephanie d'Otreppe / NPR