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How Content Marketing Took the World to the Moon, and What It Teaches Us Today. It's easy to consider the story about the Apollo moon landing with a sense of nostalgia for a bygone era. But what's most interesting about the story is its surprising relevance for today's marketers. Here, our friend David Meerman Scott explains why, and he offers up a compelling look at how Apollo was arguably the first major real-time content marketing effort broadcast to a global, engaged audience.

—Ann Handley Many marketers are over the moon about the "new" concept of content marketing (sometimes called "brand journalism"). As they should be! Content is great for SEO, it serves as fodder for sharing on social networks. As MarketingProfs's own Ann Handley wrote in her book, Content Rules (which she wrote with C.C. While everybody was looking for the next big thing in content, I found inspiration by going back half a century.

With all the recent hoopla, few people realize that content marketing has been around for more than 50 years. NASA's Pioneering Brand Journalism: Finding a Voice. Le Marketing en question by Pro Direct Marketing. Email Marketing Tactics: What Worked (and What Didn't) in 2013. Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services. Personalized triggered marketing mailings had similar lifts, with 25% higher unique open rates and 51% higher unique click rates. The effectiveness of personalization varied by industry, Experian's analysis found: CPG (+6%) and media (+15%) organizations recorded smaller increases in unique open rates, whereas travel (+65%) and multichannel (+37%) retailers registered major jumps. Below, additional key findings from the 2013 Email Market Study, which was based on Experian client data collected in the past year.

Growing Trends Pop-up windows: 45% of marketers used pop-up windows by the end of 2013 on their websites to collect email addresses. Proven Tactics Areas for Improvement About the research: The report was based on Experian client data collected in 2013. Customer Relationships - Rethink Your Branding to Create Crazy Love From Customers. A company can exist to merely sell stuff and make money. And, certainly, many do.

But a special breed of brands that have transcended revenue as a focal point have been transformed into uber-powerful forces. So what do they focus on more than anything else? Emotions. And the business results are nothing short of astonishing. Think about the success of brands like Nike, Red Bull, and Lady Gaga, and you'll immediately see the power of emotions as a business driver. The Power of Crazy Love When Nike launched its most famous campaign with its "Just Do It" message, it struck a chord with every sports fan, amateur athlete, and weekend jogger. The message was 100% about evoking a surge of emotion in the customer, making them feel different about themselves and the possibilities in their lives.

This focus on emotions has scientific justification. The result of Nike's emotions-based marketing? Nike focused on connecting emotionally with customers. The result? Crazy Love for Small Businesses. Search: barbi. Help Make Realistic Barbie Into a Reality Barbie’s makers have gotten a lot of flak for making a doll with unrealistic body proportions that give kids the wrong idea about what “sexy” or “healthy” looks like. Over the past couple of years, people have called for a change to Barbie’s vital stats, and it has prompted artists like Nickolay Lamm to create more realistic versions of Barbie. What started out as a work of art that carried a strong message might now become a reality, as Lamm has launched a crowdfunding campaign to turn realistic Barbie into a reality. … Continue Reading Barbie Gets Real: Artist Creates Barbie Doll With a ‘Realistic’ Body A lot of teens these days have unrealistic perceptions of the ideal body, no thanks to the stick-thin models walking down runways and gracing magazine covers.

But before media exposure, we have kids’ toys to blame. You can check out more angles of the realistic Barbie Doll after the break. … Continue Reading … Continue Reading By Andrew Liszewski. Loslopend wild. | Over leven en laten leven. Miley Cyrus Supports Free The Nipple Campaign. Groupe de Blanzy - Tous les jours, le meilleur de la communication.