SyntaxHighlighter - Alex Gorbatchev. WordPress SEO - Yoast - Tweaking Websites. Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast.
He's a an internet entrepreneur, who next to founding Yoast has invested in and advised several startups. His main expertise is open source software development and digital marketing. Meta Tags in WordPress. Meta Tags in WordPress Languages: English • Русский • (Add your language) As a search engine prowls your site, it gathers information from the title, headings, content, and Meta Tags such as description or keywords.
It compares the words within each of these sections and "ranks" the site dependent upon how well the information matches.