St.George Bank: Banking on data warehouse success - Teradata Magazine Online - Vol. 7, No. 1. Data-driven culture impacts every department within St.George Bank. by C.A.
Doyle St.George Bank is Australia's fifth largest retail bank and one of the top 20 publicly listed companies in Australia. Over the past five years, St.George Bank has experienced exceptional growth in revenue and profitability while increasing customer satisfaction and its share price. Since 2002, the bank's management team has pursued a strategy to grow shareholder value through providing excellent customer service. Key to the execution of this customer-focused strategy is the bank's Group Data Warehouse (GDW), a state-of-the-art tool that provides the data that employees need for faster, more effective decisions and continued customer-service excellence. St.George has more recently discovered new ways to use the data warehouse to support strategic business goals such as compliance, cost reduction and increased profitability. The GIS team quickly sensed that the data warehouse was being viewed differently. Teradata helps carriers corral customers - Page 1 - No Category.
With the battle to retain customers in the telecommunications market apparently fiercer than ever With the battle to retain customers in the telecommunications market apparently fiercer than ever – especially in the wireless arena - the thought of losing a customer to the competition can make even the most resilient executive’s stomach churn.
To keep telco execs healthy and employed,Teradata, a division of NCR Corp., unveiled a new tool called Survival Analysis Software. It’s designed to help carriers retain customers. “It’s really based upon a statistical methodology that was first used by the medical community,” said Judy Bayer, spokesperson for Teradata in London. “It’s called Survival Analysis because it was designed to predict how long patients would live.”
Survival Analysis looks for similarities between past churners and customers that exhibit “risky behaviour,” such as late payments, frequent complaints about service and decreased use of service. Hawley agreed. The Predictive Analytics Leader : KXEN, Inc. Putting the Customer First. Frontier Communications directs workloads to reach out efficiently to subscribers. by Jackie Zack Frontier Communications Corporation's business objective is clear: Putting the customer first is the No. 1 value.
The communications company wants to offer customers the best service possible; from a business perspective, it needs to manage the increasingly complex workloads in its enterprise data warehouse (EDW) more effectively. What the company required was a system management capability. As it turns out, Teradata Active System Management fit the bill. "We believe key differentiators for our company are customer service and service quality," says Scott DeLap, financial systems and reporting director. Once the data is collected, the Frontier marketing team builds daily campaigns targeted at specific subscribers to recommend appropriate products or special offers. Initially, real-time data collection proved a challenge. Keys to customer loyalty. Combined network and business data lets telcos optimize customer experience and improve retention. by Kristin Lewotsky, with contributions from Alan Martin Monique isn't having a good day.
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