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Our first case study is what you might call the Straight Up the Middle Approach. http://www.nytimes.com/2011/06/28/opinion/28brooks.html?_r=1&ref=opinion

Convener in Chief

http://www.vulture.com/2010/09/how_a_daily_show_segment_gets.html

Read a Writers’ Room Transcript That Shows How Daily Show Segments Get Made

Every weeknight, Jon Stewart gets behind the desk of The Daily Show and tells jokes. Cutting, hysterical, relevant jokes that Stewart and his staff have spent hours working over, and then rewriting up until the last minute before air. While reporting the cover story on Stewart and The Daily Show for this week’s magazine , Chris Smith sat in the post-run-through rewrite room for the show's August 12 episode, listening in while Stewart and staffers tightened, massaged, and riffed on a segment of "Indecision 2010" about the primary defeat of Karen Handel, a gubernatorial candidate in Georgia.