Women in Marketing – Conference in London. Search and Selection for equity research, private equity, asset management, corporate finance and strategic planning recruitment | Greenwich Partners. 6 Steps to a More Marketable LinkedIn Profile. Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections. So let’s tune yours up with six simple steps: Step 1. Revisit your goals. At its most basic level LinkedIn is about marketing: marketing your company or marketing yourself. But that focus probably got lost as you worked through the mechanics of completing your profile, and what started as a marketing effort turned into a resume completion task. But don’t just whip out the Google AdWords Keyword Tool and identify popular keywords.
Go a step further and think about words that have meaning in your industry. Use a keyword tool to find general terms that could attract a broader audience, and then dig deeper to target your niche by identifying keywords industry insiders might search for. Then sense-check your keywords against your goals. Step 2. Step 3. Step 4. Step 5. Step 6. CMO COUNCIL. Connect to Recruiters, Career Social Networking, Career and Job Search.
How To Redesign Your Resume For A Recruiter’s 6-Second Attention Span. It’s frightening. You’ll spend most of your waking life at a job, yet, according to a new study by TheLadders, the average recruiter spends just six seconds looking at your resume. By the end of that time, they’ll determine whether you’re “a fit” or a “no fit.” “The only research that had been done in this domain was self-reporting surveys, which simply was not good enough for us to understand what drives recruiters’ decision-making,” Will Evans, Head of User Experience at TheLadders, tells Co.Design.
So Evans led a study that followed 30 recruiters for 10 weeks. Or, more accurately, it followed just their eyes. The result is this heat map tracking six seconds of someone’s attention span. “Both resumes and online profiles should have a clear visual hierarchy, following a format that matches recruiters’ mental model,” Evans advises.
He recommends liberal use of both typography and white space to enable effortless scanning of titles, company names, and education.