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One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. T he problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas. We’re less fond of diving into the nitty-gritty details of creative execution.
by Maria Popova
This past weekend, I flew Bangalore to attend the first Dream:In conference , which will be held from February 16 to 19, 2011. I've been to hundreds of design conferences, but nothing like this. This is different.
If you watched "Jeopardy!"
The Internet is awash in content — and a whole lot of it is junk, spam or inane status updates. How do you begin to navigate through the zillions of news articles, Web sites, tweets and other stuff online to find content that matters to you?
by Maria Popova We’re big fans of creative technology rock star Aaron Koblin , whose Sheep Market , Bicycle Built for 2,000 and Johnny Cash projects we’ve featured previously. In this excellent interview , the fine folks of Emergence Collective track Aaron down at Sundance, where he’s working on Google’s Life in a Day crowdsourced film project, and ask him some compelling questions about computational aesthetics, the digital renaissance, and the future of creative technology:
Probing the brain of Internet radio service Pandora is like watching Tron backward. It starts in the digital realm with busy bits of data serving a giant, whirring master control program but zooms back out through the wires to an Oakland, California, office full of headphoned humans staring at glowing screens--a scene not too different from the one in Flynn’s arcade , circa ’82. Instead of feeding quarters into games, though, these music analysts are feeding data into Pandora ’s “ Music Genome Project ,” a music discovery and recommendation algorithm that crunches users’ interests and matches them with song and artist attributes. But the tech and code alone can’t completely explain how Pandora knew you, a staunch Lady Gaga fan, would also love Robyn or Hercules and Love Affair.
Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan's Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their future. They have reason to worry. They are, after all, in the business of advertising.
No one likes ads. Hulu knows that. (Netflix knows it too, and it's sticking with an ad-free business plan .) But according to Hulu CEO Jason Kilar, some kind of commercial is an inevitable part of the TV viewing future. That’s why the online video service is trying to revolutionize the TV advertising experience, and maybe even turn viewers into fans.
IN SINGAPORE conversations about water quickly turn political.