Creativity & Collaboration
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Anatomy Of A Cannes Winner: NTT DoCoMo Xylophone | Fast Company
It was one of those passed-along web films that cut through the irony and the cats and stopped people in their tracks. The video depicted a wooden xylophone built and deployed in the middle of a sun-dappled forest.
Call it a creative supergroup if you like, but please don’t call it an agency. Separately, and in various combinations, Naoki Ito, Masashi Kawamura, Morihiro Harano, Qanta Shimizu, and Hiroki Nakamura have produced an impressive array of distinctive and critically acclaimed work. Earlier this month, the five stars announced they were leaving their respective jobs at ad shops in Tokyo and the U.S. to launch Party , a Tokyo- and New York-based creative company that they prefer not to call an agency.
What Happens When Japanese Creatives Form A Supergroup? Party | Fast Company
Ten years ago, Stanford professor Robert I. Sutton wrote a book on how to manage for maximum creativity called Weird Ideas That Work .
Use "Weird Rules" To Boost Your Creativity
