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3D TV: your guide : TV Technology : Thinkbox
99 per cent of our time spent looking at AV content on screens at home is spent looking at the screen of a TV set ( Nielsen/CRE ). There are obvious reasons behind our preference for the largest of the small screens when it comes to watching TV. Among other things, you don't have to hold it, squint at it, wear earphones to use it, refresh it, or uncomfortably crowd round it to share the experience. High Definition (HD) is just one of the technologies that have made the TV viewing experience more attractive and have magnetised viewing to the living room. Along with larger screens (growing about an inch a year), surround sound, digital television recorders... recent massive consumer investment in TV equipment has created a higher impact experience. And so we watch more.
For nearly a decade, television makers have been asking consumers to step into high definition. This week, they'll be asking buyers to step into three dimensions. At the Consumer Electronics Show in Las Vegas, companies such as Panasonic Corp., Samsung and Texas Instruments Inc. will show off TV technology capable of displaying 3-D-like pictures. The industry is billing it as the next big leap in TV technology.
Taking 3-D to a new dimension: the TV - Los Angeles Times
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