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BR Video: Public give their views on behavioural targeting - Bra. Nikki Sandison, brandrepublic.com, 18 March 2009, 09:00AM LONDON - The majority of people interviewed in the latest Brand Republic video were keen for online advertising to be made more relevant to them and most were willing to have their browsing history monitored so long as no personal details were stored -- watch it now. To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options . Banner Ads: Beyond the Click. Online display ads have gotten a bad rap lately.

Banner Ads: Beyond the Click

It’s a format, according to many sources, with declining investment and waning effectiveness. But a study from iProspect may have discovered an unexpected benefit of online display ads. When Internet users were surveyed to find out what actions they took when viewing a display ad on an ad-supported Website, nearly one-third said they clicked on the ad. In addition, 27% reported that they did an online search for the product, brand or company, and 21% typed the company Web address in their browser. Nine percent sought additional information using social media tools. That means a click is only one measure of a display ad’s effectiveness. Among respondents who saw a display ad and performed a related search at some point, the largest proportion (38%) visited the advertiser’s site through search results, 11% searched but did not click on any of the results, and 14% searched, visited the site and purchased the product advertised.

StumbleVideo - Did You Know 4.0. StumbleVideo - Social Media Revolution. 10 of the Best Social Media Tools for Entrepreneurs. 8 Percent Internet Users Account for 85 Percent of all Clicks : Reston :comScore, Inc. , a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted two years ago in conjunction with media agency Starcom USA and Tacoda.

8 Percent Internet Users Account for 85 Percent of all Clicks :

The collaborative studies focus on an understanding of how U.S. Internet users click on display ads. The updated results based on March 2009 comScore data, and presented by comScore chairman Gian Fulgoni and Kim McCarthy, manager, Research & Analytics at Starcom, at the iMedia Brand Summit in San Diego on September 14, 2009, indicated that the number of people who click on display ads in a month has fallen from 32 percent of Internet users in July 2007 to only 16 percent in March 2009, with an even smaller core of people (representing 8 percent of the Internet user base) accounting for the vast majority (85 percent) of all clicks. Losing To The Social Web: Visualized  A brands website has been the single biggest ”online” focus for 99% of businesses over the last 10 years apart from banner campaigns and microsites here and there, but with the evolution of social media growing at unheard of rates (Twitter is up over 3500% alone this year, while Facebook increased over 700% to finally overtake MySpace and then turned them to dust!)

Losing To The Social Web: Visualized 

Businesses really need to think about what’s happening to their website traffic… I recently read a great post on Supercollider by Geoff Northcott (via Martina on Adverblog) that talked about the end of the destination web, along with adage, we are social and adweek about how the times are fading for websites and microsites are dead – Geoff posted a few good Google trends graphs, so I thought I might take that a little further, find a few additional graphs and look at why and where this traffic is going… There are 2 key reasons why website traffic is declining. Online Sentiment Analysis: free and paid tools to identify onlin. What’s your opinion about…?

Online Sentiment Analysis: free and paid tools to identify onlin

Needless to be asked, consumers have already expressed themselves in blogs and social networks. reviews, ratings, recommendations…they have shared their feelings about yours or other brands: someone loves iPod, others feel “abc” mp3 player sucks. Nowadays, online opinions can make or break a product in the market place. Sentiment analysis field is emerging. Sentiment analysis or opinion mining refers to a broad (definitionally challenged) area of natural language processing, computational linguistics and text mining. Wolfram. Insight & Innovation - Research Reports. The IAB's guide to mobile applications. Mobile applications are high on every digital marketer's agenda at the moment.

The IAB's guide to mobile applications

Post Digital Marketing 2009. How People Share Content on the Web. We all know it’s good to share, right?

How People Share Content on the Web

Silicon Alley Insider recently shared some information with us on How People Share Content on the Web. The article took a look at some recent data released by AddToAny, a company that develops widgets that enable users to share content across various social media and other Web communication channels. It should come as no surprise that Facebook (24%), email (11.1%), and Twitter (10.8%) are among the most popular methods for sharing content on the Web today. Leaving innovation to Lastminute - 05 Feb 2009 - Computing. Lastminute.com is developing mobile applications to help users find local services In these troubled economic times, it is easy to say that focusing on IT innovation is critical, but it is often difficult to achieve.

Leaving innovation to Lastminute - 05 Feb 2009 - Computing

For online leisure retailer Lastminute.com, however, innovation remains central to its competitiveness as it seeks to take advantage of the growing appetite for mobile phone-based services. Since forming an innovation group two years ago, the company’s strategy changed from handling higher-risk and experimental projects with limited user-group testing into quickly developing applications and fully launching to the public. Mobile applications represent about 70 per cent of the work carried out by the division, while other projects concentrate on creating unified search methods across the site’s range of products. Lastminute.com launches iPhone app directing users to local bars. Lastminute.com is to launch an iPhone app which overlays the user’s location with information about local bars and restaurants.

Lastminute.com launches iPhone app directing users to local bars

The free app, called nru, will be available from the App Store following approval by Apple. Augmented reality could be mobile's killer app. Mobile is littered with false dawns, from mobile TV to MMS and video-calling.

Augmented reality could be mobile's killer app

None has really delivered on its promise, but industry execs are quietly touting mobile augmented reality as a potential killer app. Video: Revenge is best served cold – on YouTube - Times Online. Is Social Taking over Google? - Articles - Baekdal.com. Every person who creates content on the internet wants to know 2 things about their visitors; how many are there (traffic) and where do they come from (referrers).

And the way this works is currently changing at an incredible rate. The internet used to be a place that you visited to do or get something, much in the same way as you would 'visit' your TV to watch a show. What Time Is Primetime Online? According to a study by Lightspeed Research and the Internet Advertising Bureau (IAB UK), the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the evening. The likelihood of users to pay attention to advertising at other times varied slightly depending on age. The later the day became, the more young adults were interested in online ads. Twitter Spectrum.