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BR Video: Public give their views on behavioural targeting - Bra
Google is planning to target ads to users based on their browsing history, a move which has alarmed privacy watchdogs. It will track users' web data, or cookies, including what sites they visit and what videos they watch on YouTube, in a bid to serve more relevant advertising. Most of the people interviewed for the Brand Republic video said that they would like ads to be made more relevant to them and that they would be more likely to pay attention if they were. When asked if they would be happy for their browser history to be tracked to achieve this, the majority of people interviewed said that they would not mind so long as they knew it was happening and it wasn't matched to their personal details. However, some people said they were strongly against their browser history being recorded saying that there was enough tracking already and that it was too close to their personal life.
This series is supported by Grasshopper, the Virtual Phone System designed for entrepreneurs.
10 of the Best Social Media Tools for Entrepreneurs
Reston :comScore, Inc. , a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted two years ago in conjunction with media agency Starcom USA and Tacoda.
8 Percent Internet Users Account for 85 Percent of all Clicks :
Losing To The Social Web: Visualized | Digital Buzz Blog
A brands website has been the single biggest ”online” focus for 99% of businesses over the last 10 years apart from banner campaigns and microsites here and there, but with the evolution of social media growing at unheard of rates (Twitter is up over 3500% alone this year, while Facebook increased over 700% to finally overtake MySpace and then turned them to dust!)
Touchpoints III is DoubleClick's third annual survey of consumers about what influences their purchase decisions, online and offline, across multiple product categories: Automotive, Consumer Electronics, Consumer Packaged Goods, Credit Cards and Banking, Home Improvement, Investments and Mortgages, Movies, Prescription Drugs, Telecom Services and Travel.
Insight & Innovation - Research Reports
Mobile applications are high on every digital marketer's agenda at the moment. But what exactly are they for and how can you get the most out of them? Following on from our ten things you absolutely have to know about mobile advertising right now, the IAB has once again collaborated with our mobile council and other IAB members to come up with ten things you absolutely have to know about mobile applications right now.
The IAB's guide to mobile applications
Post Digital Marketing 2009
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. More...
Lastminute.com is developing mobile applications to help users find local services In these troubled economic times, it is easy to say that focusing on IT innovation is critical, but it is often difficult to achieve. For online leisure retailer Lastminute.com, however, innovation remains central to its competitiveness as it seeks to take advantage of the growing appetite for mobile phone-based services. Since forming an innovation group two years ago, the company’s strategy changed from handling higher-risk and experimental projects with limited user-group testing into quickly developing applications and fully launching to the public. Mobile applications represent about 70 per cent of the work carried out by the division, while other projects concentrate on creating unified search methods across the site’s range of products.
Leaving innovation to Lastminute - 05 Feb 2009 - Computing
Lastminute.com launches iPhone app directing users to local bars
50 issues of new media age ; the UK's only weekly magazine devoted to interactive media, marketing and advertising--> Over 20 free specials and supplements a year , covering the most relevant digital marketing topics in depth. This includes our Top 100 and Marketing Services Guide (worth £25 each).--> Subscribe today and you will save an additional £50 off a subscription and receive instant access to all content on nma.co.uk . Full access to nma.co.uk – allowing you to digest all the daily news, insights and reviews as well as unrestricted access to an unequalled 15 year archive.50 issues of new media age ; the UK's only weekly magazine devoted to interactive media, marketing and advertising--> Over 20 free specials and supplements a year , covering the most relevant digital marketing topics in depth. This includes our Top 100 and Marketing Services Guide (worth £25 each).--> Subscribe today and you will save an additional £50 off a subscription and receive instant access to all content on nma.co.uk . Full access to nma.co.uk – allowing you to digest all the daily news, insights and reviews as well as unrestricted access to an unequalled 15 year archive.