Docs, Zoho, MS Office, OpenOffice. Gspace How it works. Online adspend up 21% while total ad market falls 0.7% - Brand R. In real terms, online adspend increased by £348.2m when compared with the same period in 2007. The rise came as the total ad market fell 0.7% year on year to £9bn, as TV, press, outdoor and radio all experienced falls in expenditure. Online has therefore increased its market share by four points to 18.7%, only 0.6% behind total press display (19.3%) and 3% behind TV (21.7%).
Paid-for search continues to lead the way, growing by 28% year on year and was worth £981m in the first half of 2008, with its market share marginally up to 58.3% of total online advertising (57.8% in first half of 2007). Total internet display ad spend rose 16.3% year on year to £334m. This was boosted by a 36.6% increase in spending on embedded formats such as banners, rich media and video. Online Office, Word Processor, Spreadsheet, Presentation, CRM an.