Vier. Of. InBev UK - Contact us. News: Target niche markets with user-inspired content - Marketin. Michael Nutley One of the defining characteristics of interactive media is complexity. This is partly due to the technologies involved, but it is also something that will be familiar to people with a background in DM. Anyone who was around at the dawn of internet time – about 1995 – will recall that one of the promises of the new medium was of personalised advertising. Because the internet allowed us one-to-one communication with consumers, we would have the ability both to construct precisely targeted marketing messages and to deliver them to the individuals concerned. Almost 14 years on, you could be forgiven for thinking we’re still waiting for that promise to be fulfilled. Away from display advertising, however, there are powerful examples of personalisation in action. The power of segmentation is also, somewhat belatedly, starting to be recognised in the world of website design.
This suggests a rethink of the economics of marketing. It also raises some interesting issues. Xfm | Becks Music Inspired Art. Beck's Kiosks' Photostream. Referring Site: - Google Analytics. Newcastle People-Magnet on BannerBlog. A new generation of pop artists - Features, Art - The Independen. Art has always been different. When we think of art, we tend to think of an artist locked away in a studio taking weeks or months to perfect a painting, before it's seen on a gallery wall. Now though, it seems there's a growing trend for artists to go live, creating works of art in front of an audience, and often in limited amounts of time. Take Beck's beer, which has just launched its new, limited edition, 2009 Music Inspired Art labels. In the past, artists such as Damien Hirst, Tracey Emin, the Chapman brothers and Jeff Koons have all taken their turn in decorating the well-known beer bottle; now for the first time, figures from the music world, Ladyhawke and Hard-Fi, are having a go.
Before and during Ladyhawke's set, the artists painted away in areas marked out like busking pitches, while people milled around taking pictures and chatting to them. For one London-based artist, Kilford, known as "the music painter", his entire practice is based on painting music, live at big gigs. Ladyhawke - Beck's Beer Secret Party Live Review. Review of Ladyhawke playing a secret gig for Beck's Beer at The Village Underground, London on 25th August 2009. Underground in east London has become THE venue for 'secret' gigs, and last night was no different.
A handful of lucky guests were invited to head along to see Pip Brown aka Ladyhawke perform to celebrate the launch of her Becks bottle artwork. Contactmusic.com went down to take a look. The converted warehouse was transformed into a make-shift art studio with a number of up-and-coming London based artists creating their artwork on huge Becks bottle labels. Giant versions of the music inspired artwork from Ladyhawke and her artist Sarah Larnach hung on the wall. Brown later took to the stage amidst thick smoke and a fancy light show, but she was characteristically dressed down with a Nirvana t-shirt, skinny jeans and biker boots.
Her brilliant band didn't miss a note and the sound was perfect, this was a really slick performance. Robyn Burrows. Becks Extranet - Content > Media > Becks Bottle Artwork - Artrocker. Creative Zone by Eyeblaster. Creative Zone by Eyeblaster. Mini-masterpieces created on iPhones. Universal Everything / Forever Video Installation.