Facebook’s Cutesy Annual Report To Partners Reveals First Country-By-Country Mobile Stats. TechCrunch has obtained never before published metrics showing Facebook’s international growth.
Facebook sent some partners a playfully illustrated eMagazine called The Annual, but I’ve acquired a copy from a source and the stats inside are serious business. The report divulges user counts for some key international markets like Germany, which now has 25 million users, and 18 million mobile users. Previously, Facebook had only shared combined web and mobile user counts by multi-country region, and its mobile user counts as global totals. The problem is that hides what parts of the world are driving its mobile growth, which has brought it to a total of 874 million monthly mobile users and 507 million daily mobile users as of September 2013, out of a total 1.19 billion month user across all devices. So for several quarters I called for Facebook to release more detailed international mobile stats.
Introducing the App Center. Today, we’re announcing the App Center, a new place for people to find social apps.
The App Center gives developers an additional way to grow their apps and creates opportunities for more types of apps to be successful. In the coming weeks, people will be able to access the App Center on the web and in the iOS and Android Facebook apps. All canvas, mobile and web apps that follow the guidelines can be listed. All developers should start preparing today to make sure their app is included for the launch. A place to find great apps For the over 900 million people that use Facebook, the App Center will become the new, central place to find great apps like Draw Something, Pinterest, Spotify, Battle Pirates, Viddy, and Bubble Witch Saga.
Everything has an app detail page, which helps people see what makes an app unique and lets them install it before going to an app. Growth for high-quality apps Success through the App Center is tied to the quality of an app. A Face in the Crowd. For some people Facebook is a collection of 500 million people, all shouting about what they've done today and trying to get you to harvest their zucchinis for you.
For others it's the thoughts and interests of all of your closest friends and family, a place to share experiences and keep abreast of the lives of loved ones you're not lucky enough to see very often. But for Facebook, it's all business. Whichever side of the divide you're on, it's hard to deny Facebook's massive impact on the development and future of the games industry. The driving force behind the social and casual gaming revolution, Facebook has birthed Zynga, given new life to Bejewelled and made farmers out of millions of us.
Facebook has been a game changer. So what's next? Q: Looking back at some of your comments at the Game Developers Conference earlier this year, one of your main points was that Facebook games have now grown their audience to include almost every demographic. Are consumers falling out of love with Facebook games? Engagement with Facebook Games Has fallen 25% since December 2010. I’ve been doing some analysis of Facebook games over the past year.
In particular, I’ve been looking at the engagement rate (DAU/MAU) for Facebook games. Between December 2010 and September 2011, engagement has fallen by around 25% for some of the most popular games on Facebook. Across the board, engagements have fallen (with the exception of Mafia Wars). Intrigued by this, I looked at the engagement rates of a handful of new games. These new titles have lower engagement rates than most of these other titles had in December 2010. Even the Sims Social, one of EA’s successes, has lower engagement rate than many games back in December. Why are Facebook engagement rates in decline? I haven’t done an exhaustive analysis, so it’s hard to be sure of underlying trends. Increased choice: there are a lot of games on Facebook now.
Is the Facebook gaming era over? Brand Advertising on Facebook: a 6-Step Blueprint.