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Q&A: Gerd Leonhard on why social media beats search | Econsultan
Gerd Leonhard is CEO of The Futures Agency, and has been described as "one of the leading media futurists in the world" for his views on the development of next-generation business models in the content, communications & technology industries. He will be giving one of the keynote speeches at Econsultancy's Future of Digital Marketing event on June 16. I've been speaking to Gerd (he can be found on Twitter here ) about his upcoming keynote, as well as his views on the Times paywall and the future of the music industry.
What follows is an edited excerpt from Engage! Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide . It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc.
The Social Media Style Guide: 8 Steps to Creating a Brand Person
Many social site users make good use of the voice that the medium provides them to talk about brands, products and services. An April 2010 study by ROI Research commissioned by Performics found that, at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them. Marketers using social media have tried to foster this type of earned media and other brand interactions, but a comparison of the study results with previous research, from October 2009, shows little change in consumers’ brand-oriented behavior. On Twitter, significant percentages of users who had connected with a brand would recommend, discuss or purchase from the company, but those numbers inched slightly downward over six months. On Facebook, users had similarly static opinions on the usefulness of social media to connect with brands.
One-Third of Twitter Users Talk Brands - eMarketer
iMedia: Let's start with transmedia in entertainment. It's emerging, but maybe not quite here yet. What do you think might be the catalyst that could make transmedia storytelling take off? Jenkins: As "Madge the Manicurist" used to say in the old Palmolive commercials, "You are soaking in it." The transmedia revolution has been building over the past decade. There is now an expectation that transmedia content is going to be produced for certain kinds of programs, and the range of programs (and audiences) that are expecting transmedia is expanding dramatically week by week.
"I declare war on viral media" - iMediaConnection.com
For people who enjoy running, there’s nothing like lacing up the Nikes, heading out the door and hitting that stride. But every runner hits a wall at one point or another and day after day, run after run can soon become monotonous. Sometimes a little jolt to the routine is welcomed. Whether you want to try out new routes, strive to be faster, have better endurance or even lose a little weight, runners (and want-to-be runners) can turn to the following 10 iPhone apps for a little more variety in their training regimens: RunKeeper Pro is probably the most well-known of the running apps on this list.
10 Essential iPhone Apps for Runners
Ehren Starks: piano and cello/jazzy new age
Born in Tulsa Oklahoma but raised in Kansas City, Missouri. Currently attending the University of Kansas studying Art History Drawing and Painting. I now live in Lawrence Kansas USA.
MoreNiche Ltd., a UK affiliate network, just launched a split commissions feature that enables merchants to remunerate not only the last referring affiliate, but also the first, or any other affiliates involved in the presale process. The idea was called "revolutionary." The feature was announced by Shawn Collins a few days before the launch in his AffiliateTip.com blog.
Split commissions in affiliate marketing | Econsultancy
Seasonality and search marketing for e-commerce | Econsultancy
Having been at eTail Europe this week, and it has got me thinking about the different challenges etailers face, many of which should have been solved by now. One of the things I've noticed is how seasonality is a key consideration for all retailers. Online marketers are no exception. We all know that sales tend to be stronger in the run up to Christmas and slower throughout the summer months and the overall impact of seasonality will depend on what type of products you are selling, but it will undoubtedly affect all retailers in some way or another.
Just 34% of brands feature a community on their website, while less than one in five advertise their social media presence prominently on their homepages, according to a new study. The Engaged Web Study (registration required) by Episerver finds that many brands are not making the most of online opportunities to engage customers and visitors. The report looked at ten companies from eight vertical sectors: Telecoms, Charity, Retail, Sport, Travel, Public Sector, Finance and Utilities, and then scored them against a range of engagement criteria. Only a third (34%) of the companies studied featured a community on their site , with telecoms brands coming out on top, followed by charities. Only 44% of companies with a community actually initiate a conversation with visitors , though more respond to queries or questions from users, with 70% actively engaging with users.
UK brands could do more to engage with users: study | Econsultan
As bloggers, we’ve all struggled with the following question at one point or another: “ What can I write about now?” Sometimes it feels like all the great ideas and unique topics have all been taken, written about and used up. While admittedly an absurd thought, it’s one that pops in my head more often that I’d like to admit.
