SEO specialists, meet Panda, Google's newest search bear. Has your website been swatted by the big paw of Google's new Panda search algorithm?
Mark Underwood tells SEO specialists to pay heed to Google's "suggestions" or pay the price. Any IT professional who's spent time supporting websites has, at one time or another, been asked to help improve a site's visibility. Some of the best-conceived websites around simply aren't discoverable without some attention to SEO. The situation periodically degenerates into a cat and mouse game, with tricksters ("black hat" search optimizers) trying to second-guess Google's techniques, and Google responding by trying to defeat those tricks. The process, as Google's core ranking team of Amit Singhal and Matt Cutts write in their blog, is "constant tuning," since its Google's Search technology is a major factor in fostering what they benevolently term "a healthy web ecosystem.
" In February of this year, Google made another change to its indexing algorithms for Google Search, codenamed Panda. Google AdSense: The top 5 optimization tips straight from Google. A Case Study of Bad SEO: What Not to Do. The One Mistake Many CEOs Make About SEO. Throughout my experience with SEO (Search Engine Optimization), the one frustration I have encountered the most is the lack of desire many CEOs and higher-ups have to understand that ranking high is *not* the end goal they should care about.
It should be leads and conversions. Ranking highly for a keyword is only as good as its performance for you while it sits in a coveted top position in the SERPs (Search Engine Results Pages). Likewise, many CEOs and higher-ups get hung up on the idea of ranking for a particular keyword (or list of keywords) that actually holds no value for them to rank for in the first place! Now, while generating leads and conversions isn't necessarily the responsibility of your SEO agency/guru, there are many SEO agencies who feel they should be (and I agree). Let's take the following conversation into consideration: SEO Agency: "Hey, Client! Client: "That's great, but per our last phone discussion, I said I wanted to rank for *this* keyword in particular. New Google SEO Starter Guide Published: Perfect for Beginners.
For all the naysayers who were so sure that Google Instant was the death of SEO (and those before them who thought the "Mayday" update was the death of SEO and so on and so forth), Google has once again made it blatantly clear that SEO (Search Engine Optimization) isn't going anywhere. Almost two years to the month, Google has just published a fresh new starter guide to SEO. Via Matt Cutts' Twitter: Having combed through it, I can definitely say that this guide beats the pants off of the previous guide and is worth a glance even to seasoned SEOs (even if just for checking up on how Google currently views SEO)!
For those of you who are interested in taking on SEO yourself or getting into SEO in general, this new guide provides you with plenty of content and action items to start working on. There's a lot that I could discuss based on that list above, but I'm not going to delve into any specifics since they're all freely available in the document.