Support History. New LinkedIn Pages for Higher Education sector. LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are meant to help prospective students find the college or university that fits those best. Connecting with those institutions, their alumni, current students or even prospective students are some of the features students will be able to use starting September 12. Additionally, LinkedIn has brought down student limit age from 18 to 14 in the US and Canada to help grow its base of professionals networking on its platform. Two hundreds colleges and universities got the beta University Page.
Among them, a few Canadian universities, including York University, McGill University and the University of British Columbia. Here is some of the information your college will be able to share on its University Page: Images: logo, cover photo, gallery (McGill’s off to a great start with a video!) Currently, if you have a company page for your college, you can share updates. New LinkedIn Pages for Higher Education sector. Building LinkedIn University Pages. Last week, LinkedIn launched a new product that will drastically change the way alumni and students will interact with the site: LinkedIn University Pages. This product was only possible due to LinkedIn's unique data and architecture.
Over the past few years, we’ve been standardizing data for tens of thousands of schools worldwide. We combined this educational data with the career data and network graph of 238+ million members to build a powerful and compelling experience. In this post, I’ll survey the engineering that goes into a modern LinkedIn product like University Pages, including the storage systems, data processing pipeline, RESTful APIs, and UI and search technologies. Architecture Overview Here's an outline of the technologies behind University Pages: Data Layer When describing our education data model, we should first talk about our work standardizing LinkedIn’s school data. School relationships modeled as a graph University Pages are powered by many different data sources Gallery.
Introducing LinkedIn University Pages. A few years ago, my daughter and I took a road trip to visit schools before she made her final decision about college. I was hoping she’d stay in California, but it wasn’t looking good. She’d fallen in love with a university 2,500 miles away, and I had to admit it was the best choice if she wanted a great robotics program and an equally good music school. For the past few years, I’d watched my daughter and her friends struggle with these choices. For the most part, they were flying blind. Some knew what they wanted to study – but had no visibility into the career options that would result.
Others had a career in mind, like my daughter, but little idea which school would best help them get there. The lucky ones had experienced family or friends who could help them navigate these decisions. Through my relationships at LinkedIn, I knew that hidden in millions of member profiles were powerful insights about the career outcomes of educations from universities around the world. Introducing a new look and feel for LinkedIn Groups.
5 Tips to Make Your LinkedIn Profile Irresistible. Are you looking to make your LinkedIn profile more attractive to recruiters? 1. Keywords in your profile Search engine optimization is a key element of your LinkedIn profile. Add specific keywords aligned with you skills to help highlight potential items employers might be searching for like ‘social media manager’ or ‘website designer.’ Also, scatter the important keywords organically throughout your profile. Refrain from using any adventurous overused terms like ninja, guru, maverick or superhero – as recruiters might not want to take you away from your crime fighting duties! 2. What’s your personal brand about? 3. Everyone loves a good story, what’s yours?
4. First impressions matter and your cover photo sends a strong message about who you are. 5. The 13 Sneakiest LinkedIn SEO Tips to Boost Your Profile’s Views. Get Found on LinkedIn LinkedIn is really even more of a popularity contest than Twitter, but I’m the only one with enough sense to realize it. On a very basic level, if you don’t have any LinkedIn connections, you’re not going to be found. The vast majority of searches on the burgeoning social media network for professionals are done through a filter of personal connections. Optimizing your network and the SEO aspects of your profile can take your profile views go from 0 to 1,000. 1. Use Anchor Text in Links Every LinkedIn profile can list as many as 3 links. 2. This one is almost a no-brainer, but far too many of us haven’t taken the time to fully complete our LinkedIn profiles. 3. We’re definitely not recommending you describe your last position as “Management,” when it was more administrative.
Related Resources from B2C» Free Webcast: Blogging in the Age of Modern Marketers 4. 5. 6. 7. The fundamental SEO benefits of claiming your vanity URL may be minimal, but it’s just good business. 5 Tips for Optimizing Your LinkedIn Company Page. Do you have a LinkedIn Company page? Have you employed the newly designed look and features? If you haven’t created a LinkedIn Company Page, now is the time to do so. The new layout makes it easier for people to find, follow and engage with your Company Page. Here are the new design updates and features that you can take advantage of on your Company Page. #1: Banner Images Bring your Page to life! Social Media Examiner's LinkedIn Company Page banner. The default landing tab for your Company Page is the Home tab. This is very similar to the Facebook Cover Image that you are able to utilize on your Facebook Business Page, although the image size is different.
Use the banner space to illustrate and extend your unique branding and messaging. Note that you will not be able to place a clickable URL behind your primary banner image. Sprout Social's LinkedIn Company Page banner. Don’t be afraid to make your banner image eye-popping or attention-grabbing! #2: Career and Products Now Featured on Home Tab. Sign In. LinkedIn: The Beginner's Guide. Update: This post was updated October 2013 to reflect current statistics and tools. LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a powerful influence on connected job seekers, brands, recruiters and industries. Founded by Reid Hoffman in 2002, LinkedIn has grown to 225 million members in over 200 countries, making it the world’s largest professional network on the Internet (by comparison, Twitter has more than 500 million registered users, and Facebook has surpassed one billion).
Currently available in 20 languages, LinkedIn remains a relevant platform the world over. That being said, we doubt you spend 20 minutes on LinkedIn per day, like Facebook’s power users do. SEE ALSO: The Beginner’s Guide to Facebook Have you used LinkedIn to find a job, network with professionals or research hot topics in your industry? 1. 2. 3. 4. 5. 6. 7. LinkedIn Learning Center.