20 Bonehead Marketing Mistakes You Must Avoid. Did you know that marketing your company doesn’t have to be hard or expensive? In fact, with a little creativity you can generate some serious interest in your company that can lead to more traffic, more customers and more money. While a lot of business owners think those results would be awesome, especially on a beer budget, they often make some pretty silly mistakes when it comes to marketing—mistakes that are easily avoidable. Let me share with you 20 of these mistakes and how you can avoid them, with examples of companies who’ve successfully employed these marketing tactics. Bonehead Marketing Mistake #1: Avoiding Self-Promotion.
Attracting Industry Influencers. In order for a company to develop a name, networking needs to put it on the map.
Fortunately, in today’s society, it can be easy to find influencers who not only do this, but also use social platforms in order to generate conversation about your company. The important thing is determining which targets are best suited for your industry. Targeting Industry Influencers. How To Find Twitterers Talking About Your Profession, Company, Or Product. Finding The Right People on Twitter I read a very clever idea in a blog post by Corbett Barr of Free Pursuits – You can follow him on Twitter @freepursuits.
If you are a marketer, business owner, or just an avid Twitterer looking for the perfect Tweeps, you will want to have this trick in your arsenal. The reason I was impressed by this technique is because it constantly scrubs the Twitter stream looking for conversations I’m interested in, which increases the likelihood that those Tweeps are people I want to find and follow. Also, as a professional it is a handy tool. How to Create a Killer Three Month Blog Editorial Calendar. Creating great content starts with an amazing editorial calendar. 79% of B2B marketers say that article and blog posting is the most popular content marketing tactic.
With brand awareness (69%), customer acquisition (68%) and lead generation (67%) as the top three goals of content marketing, we ask a lot from our blogs. Content Marketing Evolution. 5 Shortcuts for Increasing Email Conversion Rate in Record Time. 6 Tools to Learn More About Your Twitter Engagement. Are you ready to learn more about your Twitter strategy?
Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks. Everywhere you turn, there’s an endless list of marketing tactics for expanding your business: 7 best practices for this, 14 ways to get more of that, how to accomplish something while sleeping.
We have 50-bajillion ways to get our stuff shared on Pinterest, Facebook, or Twitter. Meta Description Magic: Think Less about SEO & More about Click-Throughs. The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content.
Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions & whether they still use them, and reasons why you should use them. How Search Engines Use Meta Descriptions The best examples of meta descriptions and how search engines use them come from search engines themselves. Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal. Here's a pocket history of the web, according to many people.
In the early days, the web was just pages of information linked to each other. Then along came web crawlers that helped you find what you wanted among all that information. Some time around 2003 or maybe 2004, the social web really kicked into gear, and thereafter the web's users began to connect with each other more and more often. Hence Web 2.0, Wikipedia, MySpace, Facebook, Twitter, etc. I'm not strawmanning here. 10 free social media tools you can’t live without. Stop wasting your business time on Facebook, Twitter and LinkedIn until you can measure the benefits. Jraitamaa.visibli.com/share/1bTaVq. An In-Depth Look at the Science of Twitter Timing. If you’ve been following KISSmetrics for the last week or two, you have probably enjoyed our in-depth look at the science of blog timing and Facebook timing.
Today, we’re going to take a deeper look into the ins and outs of Twitter timing. This includes how to determine: Where your targeted audience is located.When they’re most likely to view their Twitter stream.Tools that will determine when your followers interact with you the most. Twitter Timing Infographic. Writing Home Page Headlines For The Modern World (3 Formulas That Work) 52inShareinShare Read any copywriting manual or article and you will learn that the headline is the most important thing in your sales copy.
And it’s true. The sad thing is that the advice that follows is often severely outdated and originates from the snail mail sales letter people from the 1950s and beyond. The end of traditional retargeting. It's happened to all of us: You do a few web searches for "Let's Rock Elmo" toys, and for the next few weeks you're barraged with ads for the furry red munchkin.
Welcome to the world of retargeting. By now, many large online advertisers have incorporated retargeting into their digital mix. For the most part, retargeting -- or the process of serving relevant ads to visitors after they leave your website -- delivers decent results. It boosts conversion among a select group of consumers who showed initial interest in your products or services. But the truth is, when it comes to standard retargeting, there isn't much true "targeting" going on at all. 4 Tips For Getting Started With Google Analytics. So, you’ve taken the important step of setting up a Google Analytics on your company’s website. How to Increase Your Facebook Fans and Twitter Followers. You’ve just launched your Twitter and Facebook page.
You’re excited to engage with thousands of fans and followers and possibly get a customer or two. Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. 67% of businesses say social is integral to their marketing mix: infographic. New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy. The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.
The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. The Formula: How To Make A Video Go Viral. Why do some YouTube videos go viral, attracting millions of viewers, while others fail? Tricks, such as using babies, pranks, stunts and humor, work well sometimes but not always. Why is that? Researchers at the University of Melbourne believe they have some of the answers. Optimizing online video boosts video views and search results. Pages with online video stand “a 50-times better chance of appearing on the first page of search results,” according to a Forrester Research study. Social Media Marketeers. Defining A Growth Hacker: Three Common Characteristics. In this series titled “Defining a growth hacker”, I will be exploring the meaning and practical application of growth hacking through a number of interviews with prominent growth hackers.
Www.jeffbullas.com/2011/11/24/4-key-elements-for-a-viral-video/ Www.jeffbullas.com/2012/09/03/3-reasons-why-youtube-videos-go-viral/ Social Business – 10 Commandments Before You Start « Digital Dialogue.