BII MOBILE INSIGHTS: Advertising Relearned For Mobile. Mobile Insights is the new daily newsletter from BI Intelligence that collects and delivers the top mobile strategy news. It is delivered first thing every morning exclusively to BI Intelligence subscribers. Globally Smartphone Users Spend 20% Of Their Internet Time On Mobile (MobiGyaan)Mobile community Mobango conducted a survey amongst its India, UK, US and Italy registered users and found: Smartphone users spend 20% of their internet time on mobile. Mobango Wi-Fi is the preferred choice to access Internet. Women in Western countries spend more time on mobile internet. Smartphone users have 50% more apps compared to those using a feature phone.
Users trust mobile downloads but not mobile ads. That could be one of the contributing factors to what's holding back mobile advertising. If Mobile Is The Future, Why Aren't Advertisers Investing More In It? Problems In The Mobile App Discovery Landscape (Lone Wolf)One of the major problems we are seeing in the app world is discovery. Good luck! Why Enterprise Architects Want Decision Management. Enterprise Architects partner with the business to help them take full advantage of the technologies that their organizations are using, or should be using. They map technologies to the business requirements, ensure that technologies are applied cost-effectively and for maximum business benefit. Why do Enterprise Architects want Decision Management? Many Enterprise Architects are chartered with fitting business rules and analytic technologies like data mining and predictive analytics into their enterprise architecture.
A service oriented platform and architecture, supported by integration and data management technology does not have obvious “holes” for these technologies. Decision Services represent a powerful tool for Enterprise Architects. Enterprise Architects want their organizations to benefit from the flexibility and agility of Decision Management Systems and a streamlined framework for applying analytics into operational systems.
Connect: Authored by: James Taylor. Gartner's Top 10 tech trends for 2013 | Mobile Technology. Computerworld - ORLANDO -First came the heavy adoption of Apple's mobile platform by consumers whose heavy use of the devices for business tasks forced the IT operations at their companies to support them. Android was the next mobile platform pushed onto IT and now comes Windows 8, Microsoft's latest effort keep its PC empire intact and gain market share in mobile devices. For Gartner, the arrival of Windows 8 makes the "mobile device battles" its top technology trend for 2013. Gartner announced its list of Top 10 tech trends at its annual IT/expo here this week.
The battle among mobile device vendors for the attention of consumers is forcing IT managers into increasing heterogeneity. Tom Minifie, CTO at a software vendor he asked not to be named, said developers at his company have built Apple and Android mobile apps for employees, including a smartphone tool that can separate workplace and personal communications. He noted, when asked, that the decision isn't a chicken and egg problem. Cloud and Managed Hosting » Business discovery: the next step in business intelligence? More than a decade ago, business intelligence (BI) was lauded as the holy grail to help companies make sense of the growing deluge of data housed on employee PCs and corporate data centres.
Despite the promises, many BI projects failed because companies often faced difficulties in integrating disparate islands of data. BI systems were also built to provide answers to predefined queries, rather than help companies glean useful insights into their business. Today, BI projects still flop for the same reasons. According to Gartner, less than 30 per cent of BI initiatives will align analytic metrics with an organisation’s corporate strategy by 2014. “Organisations often develop and deploy hindsight-oriented reports and/or query applications focusing on metrics that users may find interesting, but they don’t represent the operational or strategic controls used to facilitate business performance,” the analyst company said earlier in January this year. Www.kadsci.com/pdf/Open Source Analytics Presentation.pdf.
How do our favorite tech companies make money? Who's embracing BYOD? Probably not who you think | Consumerization Of It. We all know that our work lives have changed dramatically in recent years, as technology has both let us do more and shackled us to our work at all hours and in practically all locations.
Businesses worry about securing corporate information that is no longer confined to corporate PCs, software, and networks; employees worry about getting work done whenever and wherever, and they demand that as work intrudes into personal time that personal "work" should be allowed to intrude work time. Often, discussion around trends such as BYOD, work at home, mobile technology, and cloud computing center on narrow issues such as security. But what's really going on in businesses and homes? What is the reality on the ground that must be understood to make the right decision, whether you are an employee, manager, or IT pro? Dell and Intel surveyed more than 8,000 people throughout the world to find out. You can download the full PDF report at no charge or signup. Sequoia’s Jim Goetz: Shocking More Startups Are Not Building For The Enterprise. In a discussion on stage at TechCrunch Disrupt in San Francisco today, Sequoia Capital’s Jim Goetz said it is shocking that more startups are not focused on the enterprise.
It’s the notion of reinventing the IT stack that holds such opportunity, Goetz said. And it’s an opportunity for everyone in the Disrupt audience. Companies like Salesforce.com have helped pave the way with SaaS models that build revenues based on subscriptions. “The business model is now a weapon for all of you,” Goetz said. “It allows you to disrupt legacy vendors. It makes it very difficult for them to compete.” There is also a major tech shift happening in the market, Goetz said. Startups in the enterprise space face a different dynamic. “It is almost blue ocean,” Goetz said.
Palo Alto Networks Founder Nir Zuk came on stage to join Goetz. “How can you be proud of that?” Defining a Market in The Connected World. You Are Not in Kansas Anymore! Instead of looking at the real shift that is happening in our world studies put each mobile device into a silo, leave out a big part of the overall market, and measure each as if they are not connected. I recently came across this graph showing what percentage of people who keep up with news on different devices. The graph itself is very interesting, but Poynter (and several other media companies) then concluded "The chart that shows why iPad apps are so appealing to news organizations.
" Wrong! That's not what this graph is telling you. Let me explain the problem by illustrating how our market 'thinking' has changed over the past 10 years. The traditional way Back when I was in business school, I learned to look at markets by doing surveys for each one and then conclude that the biggest one is also the one to embrace. For instance in the graph below, UK looks to be the best market to test out your expansion plans.
Most businesses still operate this way. The connected world The mobile market. Mixpanel Is Tracking More Than Actions Now, Introduces User Analytics. Every time I talk to Mixpanel co-founder Suhail Doshi, he likes to update me on how many actions his analytics startup is tracking for its customers every month. (In case you’re wondering: The latest number is more than 6 billion.) But Mixpanel isn’t just tracking actions anymore — starting today, it’s tying its data to individual users, too. Specifically, when customers open up their Mixpanel dashboard, they’ll see a new menu under the “actions” section called “people”, where they can get data about all of their visitors, such as gender, age, and country, and then correlate that data with user activity, so that, for example, you can tell whether men or women are spending more time in your app.
Doshi says these are the kinds of “really hard but very specific” questions that most companies have to build their own in-house analytics systems to answer. He also says the new features should be useful to companies of all sizes. Mobile Is Where The Growth Is. If you look at any of the top web properties on comScore, Quantcast, Alexa or any other third party reporting service you will see that they all have been fairly flat over the first half of the year. You might think that all these big web services are flatlining. We have seen this in our portfolio too.
From board meeting to board meeting, we are seeing a similar pattern. Web is flattish. But mobile is growing like a weed. I alluded to this in a post last week where I wished for an aggregated audience measurement service across mobile and web. There is a significant shift going on this year, much more significant than we saw last year, from web to mobile. Mobile native services like Foursquare & Instagram have the most to gain from this transition.
Mobile does not reward feature richness. That is why Facebook should (and it looks like will) break its big monolithic web app into a bunch of small mobile apps. In technology the more things change, the more the stay the same. Futurestate Blog. How would you define your marketing efforts? . . . . . Would it go something like this? You put blood, sweat, tears and maybe thousands of pounds into winning new business. This tough economic climate is putting pressure on your marketing budget and you are concerned about future sales. Sound familiar? Well maybe your energy and hard earned cash are being put into ‘marketing efforts’ rather than a clearly defined ‘marketing strategy’. “Strategy definition: The creation of a unique & valuable market position supported by a system of activities that fit together in a complementary way. – Michael Porter” I’m sure you are well aware of the many routes to market, such as, direct mail marketing, websites, networking, direct calling, email marketing, etc. but let me briefly explain what I mean by ‘marketing efforts’ and ‘marketing strategy’.
It may seem like I’m going off on a tangent here but bear with me . . . . Hopefully you’re still with me and you can see where I’m going here . . . . 1. 2. 3. Global Knowledge Management Market Revenues to Exceed $157 Billion by 2012, According to a New Report by Global Industry Analysts, Inc. San Jose, CA (PRWEB) November 3, 2008 In a fast moving world where innovation and speed are critical, the contours of industry are changing rapidly, necessitating knowledge management (KM). Organizations functioning in such a dynamic environment feel the need for knowledge-based and networked economy. Factors such as globalization, Internet-centric operations, and increasingly mobile workforce have resulted in cutthroat competition across every industry, compelling players to not only sustain operations but also beat trade rivals. Such a scenario necessitates knowledge management, which enables organizations to effectively utilize their knowledge assets for gaining a competitive edge.
Global Knowledge Management market revenues were an estimated US $34.17 billion in 2007. United States leads the global market, with revenues estimated to exceed US $20.6 billion by the end of the year 2008. Take charge of the curation wave with these slick tools. A Twitter best practices page on Scoop.it curated by Debra Askanase. Why Scoop.it, Bundlr, Pearltrees, Storify & Pinterest should be part of your Web marketing plan Second of two parts. Also see: • Top tools to help you curate business content Guest post by Gianluca FiorelliSEOmoz Target audience: Businesses, brands, social marketers, SEO marketers, website developers, Web publishers. In the last couple of years, the tools available to content curators have really taken off on the Web. Below I’ll list and describe the most interesting ones. Scoop.it: An all-in-one solution for content curation Scoop.it is probably the best site for content curation right now.
The final product is a magazine, where it’s possible to publish content suggested by the Scoop.it suggestion engine — from the sources you have set up, from its bookmarklet, and from the other curators you’re following on the site itself. Bundlr: Clip & save text clips, images, video and more Bundlr is a “clipper site.” Related. Mary Meeker’s eye-popping annual Internet Trends report hits the web. Mary Meeker, a partner at Kleiner Perkins Caufield Byers, has released her latest compilation of eye-popping data concerning trends on the web and in mobile.
Meeker’s analysis and data points are well-known for giving a comprehensive overview of what’s happening now in tech. Meeker presented the report this morning at the All Things Digital conference in Rancho Palos Verdes, Calif. Related stories:Meeker data: Mobile web growing fast, but monetization is piss poorMeeker’s stats show how Asia is kicking our butt Specifically, the report indicates that Web growth remains high and that mobile adoption is still at an early stage.
Check out the awesome full report below: Our fourth annual VentureBeat Mobile Summit, April 14-15 at the scenic Cavallo Point Resort in Sausalito, Calif., will gather the top mobile 180 executives to tackle the biggest growth opportunities in the industry today. The Complexity Disease. Complexity is a Very-Real, Very-Destructive Disease that Destroys Human-Based Systems By Thomas Frey, Executive Director and Senior Futurist at the DaVinci Institute Often time we hear about some new disease that sounds kind of phony and quickly discard it because it sounds like some made-up name for a common personality quirk. So, when I talk about the “complexity disease”, your first inclination will probably be to say “yeah right!” But here’s the difference. Complexity is not a disease that affects humans. Complexity is a disease that affects systems. Scientists and academics have been studying complexity for a couple of decades.
Systems come in many shapes and sizes. Systems are designed to solve problems. As complexity increases, the cost of managing the complexity increases at an exponential rate until the system finally collapses. Complexity itself is neither good nor bad. Much like the rest of life, systems are never static. Conclusion.
Pro Version 3 Released: iPad Content Delivery for the Enterprise with Geo-Awareness | StreamGlider. Today, StreamGlider, Inc. announced the availability of version 3 of StreamGlider Pro, the first fully-customizable, content-delivery app and enterprise platform for the iPad. News, information, and entertainment is available via the free consumer app in the Apple App Store. But StreamGlider Pro has been specifically developed for the enterprise content-delivery market. StreamGlider Pro version 3 offers several UI/UX improvements and adds geo-awareness to its abilities. Consequently, information from social media can now be filtered and delivered based on the physical location of the user. StreamGlider is a new alternative to distributing content via Flipboard, Pulse or other third-party newsreader apps. Designed with the enterprise in mind, it lets publishers, brands and enterprises rapidly create and deliver their own state-of-the-art white-label iPad magazines and newsreaders for their internal or external audiences.
Or, for higher value, private-label customization can be provided. Software Development and Collaboration Tools. Big Data: The Hidden Opportunity.