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Increase Conversion by Decreasing Engagement, Even with Video. The Blueprint for a Perfectly Testable Landing Page - The Infographic. Landing Pages: What are the best viral landing pages. How Moving Fast Doubled Our Feature Engagement - SaaS Tips. As a SaaS business, we regularly make improvements in our software product because we care about our customers.

How Moving Fast Doubled Our Feature Engagement - SaaS Tips

We also want to give our customers a competitive advantage with our customer data so they can make better business decisions. When we started working on our new version of Live two weeks ago, we had a lot of discussion about whether we should rewrite the whole thing or just improve the visual designs. SaaS products aren’t viral. I recently gave a short talk to the portfolio companies of a SaaS investor, and prepped some notes around the topic of SaaS products and virality.

SaaS products aren’t viral

It’s hard enough in consumer, much less SaaS For consumer internet entrepreneurs that are working on big markets, getting to virality is hard enough. There are plenty of sectors, like commerce or moms, where it’s almost impossible to achieve sustained viral growth, just because of the dynamics and narrow nature of the audience.

What Spending $252,000 On Conversion Rate Optimization Taught Me. Speaker Deck - Share Presentations without the Mess.

A/b testing etc

Why The Most Important Part of Your Brand is Invisible. Big Picture CRO. Twitter Open-Sources Clutch.IO, The Mobile A/B Testing Service It Recently Acquired. In August, Twitter acquired the small A/B testing service and development framework and announced that it would shut the service down on November 1st.

Twitter Open-Sources Clutch.IO, The Mobile A/B Testing Service It Recently Acquired

Clutch, which Twitter describes as “an easy-to-integrate library for native iOS applications designed to help you develop faster, deploy instantly and run A/B tests,” will live on, however. The company today announced that it is open-sourcing the code on GitHub. The code is available under the relatively permissive Apache License 2.0., it is worth noting, consists of two projects: the native A/B testing service for iOS and Android, as well as a toolkit for developing hybrid native/HTML apps for iOS. Why “saving money” and “ROI” are probably the wrong way to sell your product by. I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.”

Why “saving money” and “ROI” are probably the wrong way to sell your product by

And customers demanded it — some even required that we produce an ROI spreadsheet. And we did. The argument makes sense (though it’s wrong). Marissa Mayer's Data-Driven Sales Revamp At Yahoo. Removing This Design Element Improved CTR by 27% Search filters are a critical UX feature to ecommerce sites.

Removing This Design Element Improved CTR by 27%

The larger your product assortment, the more necessary they are. But how you display the features may be helping or hurting your conversion rates. This week’s WhichTestWon feature test sought to discover if removing a “refine your search” toolbar above results on the UK Tool Centre website would increase click through rate.

How to Use a Single Metric to Run Your Startup. Collecting data is easy.

How to Use a Single Metric to Run Your Startup

There are lots of tools out there and ways to gather data about everything that’s happening with your business, from lead generation through to customer satisfaction. But what are we supposed to do with all that data? How does it help us focus on the key challenges at hand, provide us insights into our next steps, and drive success? The Shocking Truth About How Web Graphics Affect Conversions. Does this situation feel familiar?

The Shocking Truth About How Web Graphics Affect Conversions

4.1.7 Dave McClure - Startup Metrics for Pirates: AARRR! - I. Understanding new AWS I/O options and costs. One of the most common issues we hear is that I/O on AWS is hard to predict, and often a bottleneck for applications.

Understanding new AWS I/O options and costs

So today’s news that AWS have introduced two new ways to improve your I/O performance is an exciting development. Aside from the performance benefits, these new options also introduce a number of additional cost variables. I’m excited to announce that, on the same day of introduction (as we did we programmatic billing!) CloudVertical now fully supports, analyses and provides reporting for these new EBS and EC2 options! We thought you might find it useful to get more information on the cost implications, so continue reading to learn about the options, costs and how they differ from existing standard EC2 and EBS resources. New Instance Costs. Startup Metrics 4 Pirates (Seoul) Does Conversion Rate Tell The Whole Story? Editor’s Note: Everyone wants to improve their conversion rates right?

Does Conversion Rate Tell The Whole Story? Building For The Enterprise — The Zero Overhead Principle. Editor’s note: DJ Patil is a data scientist in residence at Greylock Partners.

Building For The Enterprise — The Zero Overhead Principle

You can follow him on Twitter. The enterprise is back. We’re seeing a resurgence of companies to help support everyday work tasks. Workday is replacing stodgy-feeling HR systems with intuitive software that users can easily navigate.  Learn how to do Customer Development, an essential part of the Lean Startup® framework. The Entrepreneur's Guide to Customer Development  7 Ways to Make Customers Love You. Know Your Customers First Before Building A New Technology Company.

By Martin at September 19, 2012 | 8:33 am | Print Even though I love technology, I always cringe when an entrepreneur starts his pitch by touting his new technology. He has forgotten that new technologies are perceived by most customers as causing more pain than the problems they hope to eliminate. I chastise these startups to highlight the solution created by the technology, rather than highlight the technology itself. I usually get pushback about the success of all the great technology companies, like Intel and Apple. Interview with Steve Blank. 10 Things Your Customers Wish You Knew About Them [Infographic] 461 Flares 461 Flares × What does it take to deliver outstanding and above and beyond customer service? The simple answer we’ve found: An incredible understanding of how your customers think. Spending lots of time with your users and customers every day is one of the most important things I believe. Interestingly, a lot of the time, delighting users and delivering happiness isn’t at the top of everyone’s to do list.

Seth Godin put it more succinctly then I ever could in a recent post: A few organizations have figured out how to turn customer service into a marketing opportunity and thus a profit center. Mobile and Web Analytics. 5 Psychological Studies on Pricing That You Absolutely MUST Read. Actionable Metrics - Say Hello to Cohort Analysis. 5 Reasons Recurring Revenue Models Work. Why Companies Need to Iterate Based on User Feedback. Ryan Martens is the founder and CTO of Rally Software, which provides agile application lifecycle management solutions and services to software developers. Rally is Ryan's fourth software startup.

Follow him on Twitter @RallyOn. Unfortunately, Twitter and Facebook have become real-time streams of rotten tomato throwing. Just ask Bank of America, which encountered wrath from its Facebook customers when it decided to tack on monthly debit card fees. The 2 Things About Your Start-up Idea That Actually Matter.

The problem

Mkt research.