A 4ta me gusto para tomarla cue grita. Give the Perfect Elevator Pitch | Inc. 5000. Ah, the classic elevator pitch. It's a challenge every entrepreneur, marketer, and sales person must meet, and yet most do it poorly. The concept is simple: communicate what you do in the time it takes to ride an elevator from ground level until the door opens and you have to leave. Of course, those of us living in New York have the advantage of very tall buildings. Truthfully though, you have about 1--2 minutes to leave an impression powerful enough to get someone to continue the conversation after exiting. Everyone needs a simple and compelling way to explain what they do. It's the key to successfully prospecting networking events, chance meetings and parties for new business. But unfortunately the way most people explain themselves comes off self indulgent and boring resulting in wasted conversations and fruitless encounters.
Here is the typical wrong way: Hi, my name is Frank Smith and I am the CEO of Smith Marketing Services. Step 1--Connect with Empathy Now they are 90% there.
6 Keys to Excellent Content Marketing. Most companies don’t do a particularly good job of selling their products. Rather than figure out which sales and marketing tactics are best suited to attract and influence their ideal customers, a lot of businesses go with a spray-and-pray approach. There is a better way. Rather than market haphazardly, try designing a holistic go-to-market strategy that’s built around the most effective tool for shepherding prospects and customers down the path to purchase: high-impact content. By delivering the right content to your buyers at the right points in the buying cycle, you can help them take incremental steps toward a sale. Well-executed content will address your buyers’ concerns at every potential stumbling block throughout the buying cycle, easing their worries and ushering them to the next step in the process. Not only that, good content can be leveraged to: Accomplishing this is no small feat. Maximize conversions.
Reflect a deep understanding of your buyer. Be optimized for search. How to Charm a Complete Stranger. We all know the feeling: you want to meet someone -- maybe it’s that pretty person across the party, maybe it’s that big-time player in your industry -- but actually going up to him or her and moving from total stranger to warm connection just seems so stressful and awkward. As a result you sit on on the sidelines and let opportunity pass you by. Wouldn’t it be great if you could unlock the mysteries of charm and learn the secrets of building rapport so starting a relationship wouldn’t be so daunting? That’s just what Robin Dreeke claims to be able to teach. A 15-year veteran of the FBI, Dreeke’s speciality was building relationships (often with rather unsavoury characters) and getting them to open up to him.
In short, the federal government paid him to make fast friends with spies and criminals. So what are his top rapport building-secrets? Establishing Artificial Time Constraints. Check out the complete post for the other seven tips. Do you believe charm can be taught?
9 Key Elements Missing From Your Social Strategy. The devil's in the details when it comes to developing a consistent social media strategy for your business. Little mistakes and simple omissions can handicap your efforts — and leave you looking like a online novice. We wanted to find out exactly what kinds of mistakes business owners are still making on social media, so we asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans — and how to fix them. 1. Link to Your Website We see so many small businesses that have great content on their Facebook and other social media pages. However, finding a link to view a company's website is often like finding a needle in a haystack. Make it super easy for people who are interested in checking out more about what you do and what services you provide to find your website! 2. Retargeting, if done right, is an extremely powerful marketing tactic. 3. 4. 5.
Don't forget YouTube in your social media strategy. 6. 7. 8. 9. Scott Gerber. How to Pitch a VC: 11 Insider Secrets. Having been on both sides of the table—many times as an entrepreneur and now as a venture capitalist—I've been witness to hundreds of pitches. I've been inspired and bored; dazzled and disgusted. There are many articles focusing on how to craft your slide deck, but few that really give you the inside scoop on how to behave in your big meeting. I can tell you from 20 years of experience, if you follow these guidelines you will significantly improve your odds of getting funded. As VCs, we're excited to hear your idea for a breakaway company that can change the world. At the same time, if we have to sit in another buzzword-filled, vague, overly-complex, grandiose, hyperbole-peppered session, we'd rather drink bleach. Here are some tips to help you shine and protect our sanity: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
In Silicon Valley, only one in three hundred pitches gets funded.