Landing Page and Conversion Optimization Blog. The Case Against Author Solutions, Part 1: The Numbers. The more you study an operation like Author Solutions, the more it resembles a two-bit internet scam, except on a colossal scale.
Internet scammers work on percentages. They know that only a tiny fraction of people will get hoodwinked so they flood the world’s inboxes with spammy junk. While reputable self-publishing services can rely on author referrals and word-of-mouth, Author Solutions is forced to take a different approach. According to figures released by Author Solutions itself when it was looking for a buyer in 2012, it spent a whopping $11.9m on customer acquisition in 2011 alone. This money is spent on: I could fill ten posts on the various deceptive ways that Author Solutions gets customers, but the idea should be clear enough. Some complain that prospective customers of Author Solutions should do more research – caveat emptor and all that. From an article by Alison Flood which will appear in the summer issue of The Author – the UK Society of Authors quarterly journal.
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