Branding. How to Prepare to Launch Your Start-up. John Bradberry was fascinated by the idea of how someone may prepare to start a company.
Bradberry, himself an entrepreneur and venture capitalist, has worked for two decades as a consultant to small business owners, and he found himself attracted to the story of one of his clients, Decision One Mortgage founder JC Faulkner. “I wanted to understand why it worked so well, how did he bring the pieces of the puzzle together, and how does that apply to start-ups of other types,” Bradberry says. T-Shirts & Apparel.