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How to Reactivate Inactive Subscribers. Update: Lots of our users have found the reactivation process helpful, and we’ve updated this post so the process is clearer.

How to Reactivate Inactive Subscribers

Updates to the original post appear in bold. Note: The reactivation process only works for users who have a history of sending with MailChimp. Guides. How the freemium app model will pave the way to profits. Entertainment Software Rating Board. Www.superdataresearch.com/wp-content/uploads/2011/12/CasualConnectSocialGames2012.pdf. Optimized-steamgreenlight.png (1100×3019)

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Mercenary Kings by Tribute Games. Update #1 · Aug. 17, 2012: The First Boss!

Mercenary Kings by Tribute Games

New art and animations revealed! Update #2 · Aug. 21, 2012: Mercenary Kings coming to Steam! Update #3 · Aug. 23, 2012: Facebook & Twitter Profile Pics Update #4 · Aug. 28, 2012: Facebook cover photos and some extra news Update #5 · Aug. 30, 2012: Mercenary Kings Split Screen progress Update #6 · Sep. 04, 2012: News, Interview and Metal Wolf! Update #7 · Sep. 05, 2012: Mercenary Kings coming to OUYA! An Exciting List Of PC Games For 2012. Is the mass appeal of free mobile games at risk? How much is too much to spend on free mobile games?

Is the mass appeal of free mobile games at risk?

“Buyer beware” is a classic, consumer warning. But free-to-play, or “freemium,” games are proving there are dangers even with free products. Traditional gamers groused, understandably, when prices for new games went to $60 a pop. Seems like a lot, doesn’t it? Chump change. Such games are free to download and, to varying extents, play. The research firm declares freemium the model of the future, not just for games, but all apps, estimating that, last year, 96% of downloaded smartphone apps were free versions. Mobile App Economics: 'Fruit Ninja' Makes $400,000 a Month on Ads. Developers — Don’t Bet on Mobile Ad Revenue to Pay the Bills. Despite a successful launch of an ad-supported version of Angry Birds on Android, don’t expect the ad revenue in mobile games to be the major driver of sales.

Developers — Don’t Bet on Mobile Ad Revenue to Pay the Bills

That’s the upshot of a new Juniper Research report on mobile ad spending. While ad revenue in mobile games is expected to rise tenfold from $87 million in 2010 to $894 million in 2015, it will nonetheless still be dwarfed by people spending on downloads and in-app purchases. Juniper said that by 2015, game download and in-game purchase revenue will be ten times greater than ad spending. So while ad revenue can pay the bills for a break-out hit like Angry Birds, for most gaming apps, the best way to make money is still getting people to buy the app or getting them to purchase something within the app. We’ve talked about how the freemium model is increasingly the way to go for app developers. Mobile analytics firm Flurry reported a few months ago that virtual goods sales have grown to 4 times that of mobile ad spending on iOS.

91% of Mobile Game Revenue is Spent on In-App Purchases at Slide To Play. Research firm Newzoo released some interesting numbers from March 2012.

91% of Mobile Game Revenue is Spent on In-App Purchases at Slide To Play

One of the most fascinating tidbits was that American mobile gamers are incredibly fond of in-app purchases. Of the mobile-game revenue in America accounted for by Newzoo, 91 percent was in-app purchases as opposed to money spent buying games. Check out some additional details below. Retail vs Digital sales–An Infographic. We’ve been told for the last couple of years that digital is the way of the future and that retail sales of games are all but down and out, but how true is that in 2012? Well thanks to statista and the ESA we now have an idea of how it looks in the US market at least.

Taking into account the US has a solid Internet penetration, not quite as good as some Asian countries but still better than average. We can presume South Africa is on a similar trajectory if still a few years behind thanks to Telkom and their limited ADSL offerings. So the big talking points on this one that I saw are that obviously physical retail copies are still far and away the dominant form and while digital is obviously growing it is still a long way behind, and in fact if you look at the *’s it’s even further away than it looks.

Take a look at the caveat under the digital sales compared to retail sales (includes add on content and social net work gaming). 2011 digital pc game sales. Report: Record PC Games Sales in 2011. The PC Gaming Alliance was originally announced at the 2008 Game Developer's Conference.

Report: Record PC Games Sales in 2011

Four years later the "non-profit, industry-led consortium," whose members include staff from AMD, Intel, Epic Games, Capcom, Razer and more, is still putting out reports. Their take on PC gaming? It's alive, it's well and it's setting records for sales. Per the press release put out today by the organization, PC game sales have risen globally by 15% year-over-year in 2011, reaching a record $18.6 billion.

Also noted is the continued growth of the PC games market in China, whose year-over-year growth hit 27%, or $6 billion. According to the PC Gaming Alliance, a big reason the PC continues to grow is the rise of the free-to-play market. The biggest players also include Asian markets, such as Tencent, who purchased developer Riot Games for $400 million last year. The Alliance has high hopes for the PC business in the future. Digital distribution sales 90% of PC game publisher's revenue - Ecommerce. CEO of Paradox Interactive, Fredrik Wester, told PC Gamer "We don't really need retailers any more".

Digital distribution sales 90% of PC game publisher's revenue - Ecommerce

Why such a bold statement? Because a whopping 90% of his company's revenue now comes from titles sold on digital distribution platforms such as Steam and Gamersgate. As well as the usual benefits of digital distribution such as lack of packaging, shipping, and vying for the approval of retailers, Wester told PC Gamer it also allows game developers more creative freedom. Retailers, he says, are to blame for the endless stream of game sequels. GamersGate - Buy and download games for PC now.