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Statement of Purpose - Design In the design industry in [my country], the designers seldom have direct contact with clients, as they tend to be focused exclusively on the content of their work. Instead, a salesperson communicates with clients and then relays the pertinent information and requirements on to the designer. The end result of such a system is that designers produce work in relative isolation of the actual needs of clients; the work, while of high quality, suffers from the obstacles presented by the lack of communication between designer and client. I have noticed such challenges in my own work, where the effectiveness of my designs is often hindered by a lack of direct communication with clients, which can result in differences between the clients’ expectations and the actual finished product.
RICHARD A. LOU, MFA Chair Room 200, Art & Communication Bldg (901) 678-2217 MIKE SCHMIDT, MFA Coordinator of Graduate Studies (901) 678-1777 E-mail: firstname.lastname@example.org EARNESTINE JENKINS, PhD Graduate Advisor in Art History 901-678-3450 E-mail: email@example.com http://memphis.edu/art