background preloader

Growth Hacking

Facebook Twitter

The Ultimate Growth Hacking Sourcebook /// Tiger Tiger. Data Driven Products Now! Growth - Brian K Balfour. Expa: The @uber city launch timeline. Uber — What's Fueling Uber's Growth Engine? But what began in 2009 as a luxury car service in San Francisco is now valued at $3.76 billion and operates in more than 35 cities worldwide. As of August of this year, Google Ventures has officially cast their vote of confidence in the startup with a $258 million investment—a full 86% of their $300 million annual budget—and for good reason.

(Source) Uber’s revenue is up 18% month over month, and in the past year alone they’ve grown from just 75 employees to more than 300. (Source) In fact, at Disrupt NY 2013, Bill Gurley of Benchmark—investor for both eBay and Uber—claimed, “Uber is growing faster than eBay did … [it] is probably the fastest growing company that we’ve ever had.” (Source) How did Uber do it? The Need for Uber If on the outside chance you’re not familiar with Uber, the basics are as follows: In the past, when you needed to get somewhere, hailing a cab was a nightmare. Uber is completely changing the way getting private transportation is done in several key ways. Growth Hacker Bundle. Do you offer money back guarantee?

Yes. If you are unsatisfied the bundle, tell us about it within 90 days from the date of purchase. Why is there a limit on the units available? GrowthHackers - A community-powered, growth-hacking knowledge base - Get inspired!

SaaS

Lifecycle emails. Onboarding. Cohort Analysis. Growth Hacker TV. How We Grew Crazy Egg to 100,000 Users With A $10,000 Marketing Budget. 101 Landing Page Optimization Tips - Unbounce. An Opinionated Guide to Conversion Do you have abandonment issues because your landing page bounce rate is through the roof?

101 Landing Page Optimization Tips - Unbounce

Wasting precious time and money on ineffective PPC campaigns? Tired of your boss complaining about how the industry average conversion rate is double what “you” achieved last month? Donʼt know how to fix the problem? Never fear. The tips are broken up into 14 chapters: You can also download the original 101 Tips as a PDF. Chapter 1: The Fundamentals. Split-testing 101. Includes a list of 108 ways to increase your website's profits Here’s how to get lots more customers—free—using split-testing software.

Split-testing 101

Using split-testing software is a powerful way to increase your website's conversion rate (that is, its ability to turn visitors into customers). Many of the web's most powerful companies, including Amazon and Google, use this technique. For New Readers. Welcome to Platform Thinking!

For New Readers

Before you start, the very first thing you MUST do is get a copy of the ebook Platform Power, that puts together the key concepts of Platform Thinking together by bringing together the top posts from the blog in a tight narrative. Get your FREE copy right here. Now, let’s talk about change. The world is changing. 101 Ways to Link Build in 2012. I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!”

101 Ways to Link Build in 2012

Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online! So if you’re one of those people on the link building fence, take a look at the following list of 101 different link building techniques I’ve compiled. Upworthy: How To Create A Fast-Growing Media Company. Upworthy Upworthy's internal monthly uniques since launch.

Upworthy: How To Create A Fast-Growing Media Company

Before he started Upworthy, Pariser worked for a digital, political publication, MoveOn. He and his co-founder, The Onion's former Managing Editor, Peter Koechley, thought the upcoming election would drive traffic to Upworthy. But people weren't sharing much of Upworthy's political content, so the pair ditched that angle and broadened the site's coverage. "We thought, 'Ok, it's an election year, people are going to be really interested in politics and the campaign, and we'll get a leg up that way,'" Pariser says. The Massive Guide to Getting Massive Traffic. The 5 Minute Guide To Cheap Startup Advertising. The following is a guest post by Rob Walling.

The 5 Minute Guide To Cheap Startup Advertising

Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks. Everywhere you turn, there’s an endless list of marketing tactics for expanding your business: 7 best practices for this, 14 ways to get more of that, how to accomplish something while sleeping.

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks

We have 50-bajillion ways to get our stuff shared on Pinterest, Facebook, or Twitter. 100 Places to Promote Your SaaS or Web App (Part 1) - SaaS Marketing Strategies. 100 Places to Promote Your SaaS or Web App (Part 2) - SaaS Marketing Strategies. 43 ways to get quality prospects to your marketing site - SaaS Marketing Strategies. 5 Ways to Get your SaaS or Cloud App to Sell Itself. When creating your SaaS marketing plan, you must understand that your business model of choice is a fully-integrated architecture where all aspects of the business – product, support, revenue model, and marketing – are tightly-coupled.

5 Ways to Get your SaaS or Cloud App to Sell Itself

Deviation from that model and understanding will affect growth, and most deviation occurs as a rift between marketing and product. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker. Startup Metrics for Pirates (Sept 2012) Growth Hacking 101: Your First 500,000 Users. How did Mint acquire 1.5m+ users without a high viral coefficient, scalable SEO strategy, or paid customer acquisition channel. Growth Hacking: Lean Marketing for Startups by Sir Mattan Griffel (and 1 other) Dear potential student,

Growth Hacking: Lean Marketing for Startups by Sir Mattan Griffel (and 1 other)

Introduction to Growth Hacking for Startups. Pintrest, Facebook, Zynga, Dropbox, AirBnb… What do they all have in common?

Introduction to Growth Hacking for Startups

They’ve all used growth hacking techniques to grow their user base from zero to millions (and sometimes hundreds of millions). Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. The term “Growth Hacking”, invented by Sean Ellis, and made popular by Andrew Chen, a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: