HOW TO: Maximize Your Content's Reach on the Social Web. Bill Flitter is an experienced entrepreneur and expert in online advertising. His newest venture, Dlvr.it, helps publishers easily syndicate, measure and increase the reach of their content. We have all heard that "content is king" — Sumner Redstone deemed it so, then Rupert Murdoch upped the ante, calling it "emperor. " But how do we make sure content is delivered to the right places, at the right times? How can we measure the effectiveness of this content and its distribution? The model for publishers is changing due to today's social media growth and the reliance on "stream consumption. " Time spent with social networking has surpassed time spent with e-mail (Nielsen).Time spent on social networks and blogging sites is growing at over three times that of the overall Internet (Nielsen).7 out of 10 Americans consume content via the “stream” or news-feed style communications (Pew Internet).
Today, content producers have a lot more to keep up with if they want to stay relevant. Measure Grow. Measuring The Value Of Social Media Advertising. Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social networks in general. Today, the companies are releasing the first insights from their alliance on the effectiveness of brand advertising on social networks, and lo and behold: the take-away conclusion is that apparently, Facebook ads work well in terms of campaign effectiveness. Note that we’re not saying the report is bogus, but it’s something to keep in mind if you decide to download it for yourself.
(On a sidenote: are you a fan of TechCrunch on Facebook already?) Tools to Combine Email Marketing with Social Media. If you’ve been selling online for any amount of time, you know how valuable email marketing can be, especially among existing customers. And you may also have pages set up on at least a couple of popular social networks, and you might have a blog. Once separate, these forms of marketing are converging in ways that can be very helpful to online merchants. The state of the art is pretty basic today, but buckle up because things are going to get even more interesting in the coming months.
Linking email with social media is conceptually interesting because it combines two different animals: direct response and organic communities. Options for Linking Email with Social Media One of the first steps in combining the two is including social sharing links in your newsletters. MailChimp’s social sharing bar. Combining email and social media isn’t a new concept but email providers are getting more sophisticated about how they’re combining the two. Tracking Email Subscribers on Social Sites Summary. 5 Tips for Aspiring Social Media Marketers. Within the past few years, it seems that social media positions are popping up everywhere, in all types of organizations, from The New York Times, to Pizza Hut, and even in the White House.
Businesses of all types are identifying the need to stay connected with their communities because they recognize the benefits. Social media marketing is just a slice of the social media industry, but it's a very important piece of the story. Businesses see social media as a platform for engaging with consumers and informing them of the latest company news and products. Marketers are blazing trails in the social media marketing sector, creating campaigns that are interactive, shareable and inclusive of the online community.
For the most innovative of marketers, the focus isn't on campaigns, but on letting consumers take the reigns in guiding a brand's social presence. For aspiring social media marketers, there are no strict rules for becoming successful. 1. 2. 3. 4. 5. Social Media Job Listings. Part One of Four: Social media tips for the travel supplier. I am often approached by suppliers (mainly hotels) telling me that they have opened a twitter account, started a blog or set up a Facebook fan page but nothing is happening. “What should I do?” They say. “I joined all the social networks but there is nothing there!” From these discussions I have developed five steps for a supplier on how to plan, set up and execute a social media strategy.
I have previously covered trend driving social media adoption, but in this post I want to provide more detailed advice on implementing a social media strategy. [By social media I mean online/interactive user generated content sites where there is no substantive restriction on who can create, share or contribute to content. Part One: Decide who it is you want to talk to and what you want to say The assumed first step is to jump straight in, sign up for each and every social network and wait for the customers to come pouring in.
Who you want to talk to: What you want to say: ROI social Media. Analytics & Monitering. Cisco Jumps Into the Social CRM Fray with SocialMiner. HOW TO: Calculate the ROI of Your Social Media Campaign. Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of “How to Make Money with Social Media” now available at fine bookstores (and a few not-so-fine bookstores) everywhere. First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math. That may come as a disappointment to people who thought social media was only about accumulating Twitter followers or monitoring Facebook “Likes,” but it’s true.
The future of social media is about math, metrics and monetization. The problem is that most companies aren’t doing an effective job of measuring the value of their social media campaigns. In fact, a recent survey by Econsultancy found that 47% of the companies it surveyed said they were “not able to measure” their campaigns and that “the jury is still out” on the value gained from their social media investment. Fear not. See how that works?