How to create social media interaction for small business websites. Ryan Boudreaux shares some simple tips for social media sharing that will help you build relationships with customers, drive more traffic, and work on a small budget. There are many ways to connect your website to social media networks, and it would be impracticable to cover them all in this article. So I have created this quick list of tips geared toward the small business website. In most cases small businesses have very limited resources for a chockablock marketing department or a generous advertising budget. These simple tips will help generate more traffic to your website and business and don't require a big budget. This article presupposes that you have already set up your business accounts with the various social media networks of your choice, such as Facebook, Twitter, StumbleUpon, Instagram, Pinterest, just to name a few. Do you have social media tips to share?
Practice Clarity. Practice Clarity's Flagship Service Practice Clarification is a comprehensive program that transforms how architectural practices build business. This year-long program includes quarterly initiatives to improve client development and marketing efforts. Practice Clarification provides an objective, outside, candid assessment of your firm and benchmarking against best practices of other firms. We give you specific, implementable recommendations for improving how you generate business, how to establish marketplace position, and how to build relationships that lead to business growth. First Quarter | Practice Discovery + Recommendations To initiate our engagement, Practice Clarity conducts a thorough review of how your firm builds business. Second Quarter | Position Statement Our second initiative is to work with you to develop a Position Statement that reflects who your firm is, what you do, for whom and to what benefit.
Third Quarter | Build Business Plan. 4 Ps of Marketing for Architects. One of the most disheartening things to hear when conducting a debrief for a lost opportunity is, “We felt any of the last few firms could have done the work.” If you feel strongly that your architectural firm was best suited for the project, then it’s quite possible that the message about how your firm was different and best able to help wasn’t clear enough. It’s up to us to clearly communicate to clients what differentiates our practice from our competition. If you leave it up to selection committee members, they might or might not figure it out, and that’s a big risk to leave in their hands.
In this newsletter we'll look at how to differentiate your firm through a carefully crafted Position Statement, and how to identify and name your Process. In the next newsletter we'll address Professionals and Portfolio. The majority--I’m talking 95%--of the architectural websites I visit list a minimum of six market segments. Think about your own firm. Demure. They’re wicked smart. Studio Graphique. Business Appreciation Cards & Business Referral Cards at Corporate Tiny Prints. Show your gratitude to customers and clients by sending these elegant appreciation business cards out during the holidays, after forming new partnerships or once you complete an important deal.
No matter what you use them for, these business appreciation cards will speak volumes about your company's level of class and style. For the ultimate in high quality customer service, send these business appreciation cards to all your important clients today! Tiny Prints Corporate also has a diverse selection of business cards to help your colleagues and important contacts keep in touch. From bold business cards to modern business cards, Tiny Prints has many different personal business cards for you and your career.
Customer reviews of our Business Appreciation Cards December 10, 2012Fluid Lines is an excellent product "We use the fluid lines cards as a part of our parish welcome ministry to new visitors. January 12, 2012Perfect September 14, 2009Growing Business Thank you card April 2, 2009Love it! Business Event Invitations and Corporate Announcement Cards. Corporate invitations and announcements are important when a stylish business is constantly on the move, hosting corporate events and encouraging its employees to flourish in a social setting outside of the workplace. Use these corporate invitations and announcements to keep everyone up to date on what your company has planned for the future. From business event invitations to response cards, moving announcements and more, this collection of corporate invitations and announcements has everything you'll need to keep your company at the forefront of a network of movers and shakers.
In addition to business invitations and announcements, Tiny Prints also has a great selection of business cards for all your professional needs. Customer reviews of our Business Event Invitations & Company Announcement Cards April 3, 2013Cute & High Quality "The card was fun to design, shipping was fast, and the final product was exactly what I wanted. March 8, 2013Beautiful, unique card! 75 Big Marketing Ideas for Small Marketing Budgets.
Don’t have a six-figure marketing budget like the “big boys” to throw around? Worry not my friends you can still go big without breaking the bank. Here are 75 big marketing ideas you can begin implementing today to grow your business regardless of the size of your marketing budget. Many of these can be done with little to no money, and will cost you nothing more than a bit of your time. 1) Get Active on Twitter It takes just a few minutes to make a contribution to Twitter and making this a part of your daily business routine is a steady way to build up a network of followers interested in your area of industry. 2) Start a Blog This needn’t be an everyday thing but posting to a blog a couple of times a week is a way to keep in touch with your customers and to convey more about your business and the market in which you operate to your potential clients. 3) Blog Commenting Contribute to the conversations on blogs by bloggers in the same niche in which you operate. 4) Forum Discussions 8).
Get one… 8 Ways to Get More from Your Existing Customers. For many of us - especially those in service businesses - our existing and previous customers are vital for three reasons: 1. They have already bought from us, so providing they had a good experience, they might buy from us again. We also know that getting a new customer is much more expensive than selling to an existing customer, so by continuing to sell to them, we are really saving ourselves some money. 2. 3. Most clients I meet are not leveraging their existing customer database, and by not doing so, are losing out on a cost effective source of potential new business. Here are 8 ways to maximize the value from your most valuable asset: Delight your ClientsAnyone with half a brain can satisfy a customer. For example, you think your loyal client could benefit from reading a section of your ebook or an article you've written? Personalize, personalize, personalize"We are entering an era where one size no longer fits all-or even a few.
The Magic of Keep-in-Touch Marketing. Yesterday I received a phone call from an acquaintance that I’ve met once or twice but haven’t seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn’t thought about her in months, she mentioned that she’d received a postcard from me for the past two quarters — and that’s why she instantly thought of my services when her client voiced his need.
Although it wasn’t really magic, it sure felt like it. That’s the magic of keep-in-touch marketing — people remember you and feel like they know you, and eventually, they often give you business or refer others to you. Want to develop some “keep-in-touch magic” of your own? It’s easy. Many of the best methods of "keep-in-touch marketing" involve writing — and that may be why lots of businesspeople don’t do it!
Postcards As in the example mentioned above, simple postcards can do the trick without investing much time or money. Newsletters. The Vanity Advantage. Just admit it – we’ve all done it – a time or two, when you didn’t think anyone was looking, you typed your own name into Google just to see what would come up. I’ve done it, more out of curiosity than a feeling that something may be lurking out there, but I’ve always felt a bit vain searching for myself. And as we all know, vanity is so unbecoming. However, while vanity may be frowned upon at a personal level, I would encourage you to embrace your vainity when it comes to your business.
The Vanity Advantage In business, vain is an advantage. Embrace the vanity. Get Your Vanity Check On Doing a routine vanity check on your business will help keep your finger on the pulse of your customer, fill holes in your service model, and more readily meet your customers needs. Just like you Googled your name…Google your business.
Look at review services like Yelp, or if you sell a product take a look at Epinions. Start listening to the conversations being had about you online. The Tip of the Iceberg. Just Give Them The Pickle! A couple days ago I found myself in a situation where I was forced to watch one of those cheesy, poorly lit, low budget videos on customer service. The “star” was a guy who appeared to be in his 70’s and needless to say I was not looking forward to the presentation. Only one thing surprised me, the video was great! If you ever get a chance to watch the film featuring Bob Farrell called “Give’em the Pickle”, it will get you thinking about how you are giving customer service.
Last I looked the DVD sold for $895, but you’re in luck that you can get the Cliff Note version here, absolutely free. Pre-Pickle Bob is an entrepreneur who started a chain of ice cream parlors in the 1960’s, the first of which being in Portland, OR and was a raving success. Customers were lining up for Bob’s ice cream and hamburgers. Becoming known as the place for a great meal, and word quickly spread and Bob’s empire grew. The Pickle Incident He received a letter from a customer that went something like this: Dear Mr.