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从现在起,请重视微博营销 – 幻风阁|kent.zhu'sBlog

http://www.ikent.me/blog/2347 微博营销作为社会化营销的一个重要组成部分在企业营销中的作用将越来越巨大,尤其是中小企业更应该注重微博的营销。微博营销是一个持续的交互过程,在这个过程中最核心的地方就是:一定要做有人情味的营销!有人情味、有人味、互动、关注你的用户、坚持,这是微博营销的核心 PS: 这是我写给我们运营团队的一封内部邮件,我摘除了与业务相关及公司信息相关的部分,发到我的博客里。 Dear,all: 我记得“社会化营销”这个观点我已经提过了很多次, 我坚定的认为,未来的营销是属于社会化的,是针对人的营销,而不是针对机器的(搜索引擎)。
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http://atimpress.sinaapp.com/intro/ 模块化的衡量 由于社交网络非常复杂,无法用单一指标来衡量影响力。因此,我们建立不同的指标,并且以可以自由组合的模块呈现。

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五个Twitter广告交易平台 | 站长收藏夹

聊天也能赚钱?很多IM有这样的服务,但是都不怎么样,也有比较流氓一点的,在你的IM上投放广告却不给你钱,譬如QQ、MSN,在它们面前我们扮演的是广告受众,只有消费的权利,没有盈利的可能。Twitter也是聊天,Twitter也有广告,不同的是Twitter上的广告是通过第三方平台进行投放,直接受益者不是Twitter,而是用户和广告投放平台提供者,而且广告投放的提成比例相对都是比较高的,至于究竟能赚多少钱,那要看你的追随者有多少。
“Meltwater Buzz is accessible, simple to use, and produces information in an easily managed format. It has helped us to develop a three-stage strategy of listening, understanding and engaging, and given us the ability to track and measure the key conversations in our space. For us, that’s absolutely critical in today’s business environment.” Shaun Fagan, User Engagement Marketing Manager iSOFT Group, Ltd. (now known as Computer Sciences Corporation’s healthcare group) United Kingdom <p style="text-align:right;color:#A8A8A8"></p> http://www.meltwater.com/products/meltwater-buzz-social-media-marketing-software/

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新浪微博抄袭了 Twitter ? | 爱范儿 · Beats of Bits

在 Twitter 用户看来,新浪抄袭 Twitter 这事证据确凿堪比姚晨的单身证明。而有些微博用户的看法则正相反: Twitter 的那个 t ,不就是抄袭自 t.sina.com.cn 吗? 站的离这两拨人远一点,你也许会发现,微博虽然继承了 Twitter 的规则和框架,但是,在细节甚至基本理念上,还是有些不同。 有评论 http://www.ifanr.com/32489

Grow Your Social Network - Twitter, Facebook & Youtube

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