Gucci, Louis Vuitton craft best digital customer experience: report - Luxury Daily - Research. Gucci fall/winter 2015 campaign In the first half of 2015 luxury brands achieved a 4 percent rise in digital performance, but there is still room to grow, according to a new report from ContactLab and Exane BNP Paribas.
Brands are boosting their ecommerce efforts, creating a better shopping experience for consumers or expanding their consumer base online through initiatives that court an international customer base. While in general the luxury industry is making improvements online, the growth is uneven, with some players moving ahead while others remain “immature” as a result of where they focus their resources. “Up to now digital competence has been a scarce resource in luxury goods companies, often organizationally segregated, and top management rarely is digitally native,” said Marco Pozzi, senior advisor of ContactLab, Milan.
“But things now are starting to move, I am positive, in an acceleration. One example is its concession in T mall for Chinese consumers. Valentino store in Rome. Christian Louboutin's lipstick debut. Every woman will attest to the transformative properties of make-up – something of which Christian Louboutin is all too aware.
His first foray into the world of premium beauty was a nail varnish that make its debut last year – complete with an eight inch spiked cap mirroring the height of his labels’ most vertiginous heel. Launching today is the follow up, lipstick. Three finishes – silky satin, a highly pigmented velvet matt and a gauzy sheer voile - make for 38 different permutations with colourways from the signature Rouge Louboutin through Diva, Miss Loubi and Very Privé that all take their inspiration from the brand’s shoes and handbags. But just as the nail varnish was an exercise in thinking outside the (shoe) box, a Louboutin lipstick was never going to be a "swing by the beauty counter affair".
Just like a minaudière, it is infinitely closer to the world of costume jewellery than its friends behind the make-up counter. Christian Louboutin debuts 1st lipstick collection that turns into a necklace. Rejoice, beauty lovers.
It’s official: Christian Louboutin isn’t just for shoes and fancy nail polish anymore. The brand is introducing its first ever lipstick collection, and of course, at £60 a pop, the lippy lives up to the Louboutin standard. Yes. Inside Fashion’s Instagram Wars. NEW YORK, United States — Throughout the year, Proenza Schouler designers Jack McCollough and Lazaro Hernandez and their team use Instagram to communicate with more than 342,000 followers, posting images that represent the world of the brand.
But as fashion week kicks off, the Proenza boys, as they are known in the industry, are upping their game. For Spring 2016, the designers have partnered with reportage and portraiture photographer Landon Nordeman to capture and convey the brand’s take on the season with a total of five images posted over five days. “This project explores different elements of our design process: everything from more abstract inspiration and research, to sketching and sample making in our atelier,” Hernandez says.
Louis Vuitton to Launch First Unisex Watch Collection. 5 Things You Need To Know About Alexander Wang. Do you remember what the fashion world was like before Alexander Wang’s casual-yet-edgy-yet-refined creations hit the scene?
Chanel vs. Chanel: Coco's Brand Steps Off the Runway and Into the Courtroom. Chanel is ubiquitous—on the runway each fashion week, in its boutiques lining Fifth Avenue and Rodeo Drive, and now in the courtroom as it seeks to uphold its trademark rights against a little-known salon and spa in Indiana.
Merrillville, Indiana, to be precise. According to papers filed in the US District Court in Hammond, Indiana, Chanel Inc. has filed a trademark infringement action against Chanel’s Salon, arguing that the salon is benefiting from an association with the chi-chi brand’s reputation. The brand also claims it has sent cease and desist letters that have been ignored. The fame of the Chanel trademark is hardly disputable, a factor weighing in the luxury brand’s favor. When the average consumer thinks of Chanel, images of that expensive interlocking C logo are likely to come to mind. Brand. Tribal Instincts at Alexander Wang's 10th Anniversary Show. NEW YORK, United States — Alexander Wang’s message with his 10th anniversary celebration tonight was as wayward as the exuberant, hair-tossing sprint down the catwalk with which he always finishes his shows.
Could Givenchy’s Public Show Set a New Template? NEW YORK, United States — On Friday evening here in New York, Givenchy designer Riccardo Tisci staged a powerful runway spectacle, embedded with Marina Abramović-directed performance artworks with titles like "Trees to Give Support and Life Force” and “Ladder to Remind Us of the Cycle of Life and Love.”
Held on the anniversary of 9/11, in clear view of the Freedom Tower, the show featured 88 looks from couture and ready-to-wear, as well as music from six cultures — from Buddhist chanting to Ave Maris Stella — and conveyed an unmistakable message of love and global unity. Are luxury fashion brands going through their biggest turmoil?