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Thrower also serves as Chairman of The La Jolla Foundation, a 501c3 foundation whose primary initiative is Project Active - which sends sports equipment to children in war zones. In 1997, he co-founded Active.com (The Active Network, Inc.) – a cloud based enterprise software, marketing and registration powerhouse which processes approximately 70 million annual transactions. He also launched ActiveEurope.com as Co-Founder and CEO. This company licensed and operated Active’s business model in Europe, the Middle East and Africa. Thrower was the President and Chief Operating Officer of Triathlete Magazine, the world’s largest triathlon magazine where he also served as Chairman. He has competed in 22 Ironman Triathlons, including 14 Ironman Hawaii World Championships.
Mitch Thrower is an author, financier, entrepreneur and 22X Ironman triathlete with a passion for adventure, living in La Jolla, California, New York City ... and at least one other location.