Je Like - Les marques et les réseaux sociaux : recherche mode d'emploi désespérément... Publié le 16 février 2014.
Who Wins in the Battle for Power on the Internet? Distributed citizen groups and nimble hackers once had the edge.
Now governments and corporations are catching up. Who will dominate in the decades ahead? We’re in the middle of an epic battle for power in cyberspace. On one side are the traditional, organized, institutional powers such as governments and large multinational corporations. On the other are the distributed and nimble: grassroots movements, dissident groups, hackers, and criminals. Excel: Linear Regressions With LINEST. How Millennials Are Described By Public Companies To Wall Street.
Propel Your Career Forward By Writing Awesome Emails. Email has become the primary way we contact people — whether we’re looking for a job, trying to land a freelance client or simply working to expand our network.
So why do so many people write terrible emails? The good news is whenever most people do something terribly, the field opens up for you. And because so many job seekers, networkers and freelancers write terrible emails, you’ve got a great opportunity. All you have to do is write an email people will actually want to read — and you’ll no doubt get where you want to be, faster. Here are a few tips to increase the chance of getting a positive response to your emails. 1. Pourquoi les journaux meurent-ils. Asia Pacific Public Relations Journal. Editorial Guest Editor for 2012 Chris Galloway, Swinburne University of Technology, Melbourne I am writing this editorial at the conclusion of the remarkably successful World Public Relations Forum(WPRF) held in Melbourne.
Of special note was the Research Colloquium day attended by over 100 academics and practitioners. The Colloquium, a Melbourne initiative, was held as a curtain raiser to the Forum and has been embraced by the next 2014 WPRF organisers in Madrid. Papers presented to the Colloquium have now been submitted for publication in the APPRJ and Journal of Communication Management for 2013. The articles in this  final volume for 2012 reflects a variety of practice and academic research. For many of us delivering a ‘Western’ based curriculum to an international cohort can be challenging. Practitioner Sasha Grebe’s article also adopts a case study approach and examines the Australian Wheat Board’s response to the Royal Commission into the UN Oil-for Food programme. Public Relations Inquiry. PRaxis - The Public Relations Resource Centre: PRaxis The Public Relations Resource Centre. Int. Journal of Public Opinion Research. Chaire de relations publiques et communication marketing.
INFLUENCERS, How Trends & Creativity Become Contagious.
Corinne Lepage : «Le lobby automobile a détricoté la loi sur l'air» Difficile de tourner la page du tout diesel.
Le parc automobile français est aujourd'hui composé à 60% de véhicules diesel, notamment en raison des avantages fiscaux dénoncés par la Cour des comptes dans un rapport que Libération s'est procuré. Les émanations de ce carburant ont par ailleurs été classées «cancérogène certain» par l’Organisation mondiale de la santé en juin 2012. «Mais sa dangerosité est clairement établie depuis des années», rappelle l’avocate Corinne Lepage. Ancienne ministre de l’Environnement, elle avait fait adopter en 1996 une loi contre la pollution de l’air, en partie vidée de sa substance «sous l’influence du lobby pétrolier.» Voici son éclairage sur la polémique actuelle et les solutions proposées par le gouvernement.
Vous dites que les effets néfastes du diesel sur la santé sont connus depuis longtemps ? Oui, comme pour l’amiante, le danger est identifié depuis des années. Votre loi sur la pollution de l’air a pourtant été adoptée en 1996. Le poids des lobbies.
Relations médias. Newsroom Cutbacks Are Hurting Journalism, Study Shows. The tone of the Pew Research Center's latest annual State of the Media report, released Monday, is grim.
The study found that U.S. newsrooms have cut their staff by about 30% since highs reached in 2000, and journalism is suffering as a result. At the same time, companies and other organizations are seizing opportunities to deliver their messages straight to the public — rather than through the media — with mixed results. Fewer Resources = Poorer Quality Journalism There are now less than 40,000 full-time employees working in news, the lowest since 1978, Pew found. The quality of journalism is consequently suffering, both on a national and local level. It isn't just TV that's showing evidence of shrinking resources: Media outlets, including Forbes, turned to a startup called Narrative Science to produce stories by algorithm in lieu of a reporter. Companies and Organizations Circumvent the Media Publishers are seeing, however, growth in online video and sponsored advertising.
Report: 70% of Consumers Trust Brand Recommendations From Friends. Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research.
The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands. Branding et labels en tourisme : réticences et défis. Dbox. RP web. Zoombies. Lobbying. Lobbyingmemoire. Iga20124a. 21_Yates_Beauchamp. Réputation.