The Rise Of Sadvertising: Why Brands Are Determined To Make You Cry. There was a time in the not so distant past when funny ruled advertising.
Whether absurd and awkward, sharp and wry, or broad and ball-busting, comedy in all its forms was the dominant language in marketing. Then something changed. Quietly at first, then in a more pronounced fashion. Why Personal Branding Is the Most Effective Career Tool for Young Professionals.
Analysing shoppers' brains waves will usher "new era of shop lighting" News: Austrian lighting brand Zumtobel has conducted the first ever laboratory study into how shoppers respond to different lighting scenarios and claims the results of its research will help retailers improve the way customers perceive their products.
Zumtobel, which specialises in architectural lighting solutions, teamed up with market research company Gruppe Nymphenburg to analyse the reactions of a survey group presented with fashion items displayed in a simulated shop. The interior displayed on a large curved screen was transformed using 20 different lighting schemes. The researchers measured the unconscious physical reactions of the 48 subjects in an effort to identify whether the different lighting scenarios prompted positive or negative feelings toward the products. Things In Politico That Make Me Want To Guzzle Antifreeze, Part The Infinity. By Charles P.
Pierce on February 7, 2014 From time to time, Tiger Beat On The Potomac feels compelled to demonstrate to the world its essential worthlessness in terms so plain and firm as to command its assent. (Thanks, TJ) Congresswoman Donna Edwards gave a speech. Priceline Parodies Super Bowl Ads on Vine. Priceline is tapping into the power of the second screen with a social media campaign timed to coincide with Super Bowl this Sunday.
In an effort to promote the booking site’s Express Deals, Priceline is creating “express” versions of other brand’s Super Bowl commercials. Priceline is planning to recreate the ads using puppets. Comment le Community Manager peut-il intégrer SnapChat dans sa stratégie social-média. 10 Web Analytics Trends for 2014. Mark Ryan | January 8, 2014 | 0 Comments.
How advertisers became the NSA's best friend. A map of web traffic.
(Internet Map) This week, new documents from NSA leaker Edward Snowden arrived with some troubling revelations: the NSA has been piggybacking on Google's network, using the company’s "preferences" cookie to follow users from site to site, proving their identity before targeting them with malware. It means the agency has tapped into one of the most popular features on the web and the core of Google's multibillion-dollar ad-targeting empire.
Instead of just targeting ads and saving preferences, the infrastructure is being used to find people the NSA is interested in and silently infect their devices with malware. Marketers Are Putting Their Money and Confidence in Social Media. Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands.
They're becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more. Social media sites facilitate the spread of this content by allowing customers to share information with other potential customers. This infographic from LinkedIn shows that 93% of surveyed marketers are using content marketing to some degree, and 58% plan to increase their content marketing budgets over the next year. Les «Manfluencers», ces 70 millions d'hommes américains qui font les courses et la cuisine.
Goldman Sachs Explains Millennial Shoppers Using Cool Charts. Etudes - Soldes : Crise ou dépression, la shoppeuse fait de la résistance. Publié le 25 juin 2013 1004 femmes de 16 à 70 ans sont unanimes : le lèche-vitrines fait partie de leur vie.
Avec plus ou moins de plaisir et, avec une préférence pour les endroits physiques, pourvu que le digital s’en mêle. Le 1er observatoire du Shopping mené par Unibail-Rodamco présente ses 7 familles de shoppeuses et les clés pour les accompagner… au mieux de leurs pérégrinations (*). La crise est pesante mais il y a, en chaque femme, une Victoria Beckham qui veille, toujours prête au lèche-vitrines. Encore plus joueuse, plus exigeante et plus digitalisée qu’avant. « Si la valeur plaisir est bien là, il est impératif -face à la crise et à Internet- de capter sérieusement et objectivement les comportements, les aspirations, les freins et les tendances. Une bourse sous contrôle, aux cordons parfois déliés Plus de 8 françaises sur 10 contrôlent leurs dépenses et 73% renoncent à leurs envies. What the Heck Is P-Commerce? First there was ecommerce, a term developed in the early '80s to abbreviate "electronic commerce," or sales made possible through electronic funds transfer (and later, the Internet).
Pour avoir un boulot, il va falloir l'inventer. C'est le constat que fait Tony Wagner, spécialiste de l'enseignement à l'Université de Harvard.
Il estime que les capacités d'un individu à innover sont au cœur du système. «Inventer» son propre travail. The 'Financial Times' Has a Secret Weapon: Data. For more than a century, publishers knew very little about their audiences: who they were, their interests and professions, or what other materials they were reading. Since newspapers went online two decades ago — The New York Times, The Wall Street Journal and the Financial Times all launched websites between 1995 and 1996 — publishers have been amassing a great deal of data about them, data the 125-year-old FT is using to hit record subscription levels and make its advertising products more competitive, its CEO says. La socialisation culturelle au sein de la famille : le rôle des frères et sœurs.