How to Virally Grow Your Facebook Fan Page. Facebook introduced the "People Talking about This" metric a few months ago. Initially, many were skeptical of how useful it would be. As it turns out, it's actually one of the best metrics you can use to gauge your Facebook marketing. This one number tells you how effective your Facebook Marketing is on a weekly basis. And it's the key to virally growing your Facebook fan page. Why? Your "Viral Reach" is closely tied to how many people are "Talking about You". So the more people that "talk about you", the more your Facebook page will virally grow on its own. But there's a huge problem. What's stopping you from virally growing your Facebook fan page? EdgeRank. Facebook EdgeRank 101 The truth is that it doesn't matter how many fans your page has.
If you don't have engagement, then people will never see your updates. Facebook's EdgeRank is an algorithm that determines how many of your Facbeook fans will actually see any updates. It's made up of three parts: 1. 2. 3. But be careful. Gini Dietrich: 7 tired excuses for not harnessing the Web in your biz | Small Business | Blogs. Why Social Media Matters for Law Firm Marketing. Source: The Growth of Social Media: An Infographic Free CD: Insider Small Law Firm Marketing Practices Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice!
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Facebook Unifies UI As It Rolls Out New Design For ‘Pages’ Back in December Facebook unveiled a significant redesign to user profiles, which now feature a handful of photos at the top of the page, new sections for featuring your family members and best friends, and some other mostly-cosmetic tweaks. Today, the site is launching a similar design for ‘Facebook Pages’ — the public profiles used by brands, businesses, and celebrities to communicate with thousands or millions of fans at once. The new Pages incorporate many of the changes made during the December redesign: you can now feature images at the top of the page. Application tabs are being moved from the top of the profile down to a sidebar just beneath the profile image. And there’s a widget that shows what ‘Likes’ you have in common with the Page.
Which brings us to some of the more interesting changes. Facebook is now giving Pages much of the same functionality available to normal users — you can browse Facebook as if you were the Page (it’s not as confusing as it sounds). A Big Picture Social Media Strategy. It can be difficult for organizations to see the strategic big picture when it comes to social media, especially if they are focusing all their energy on tools and tactics. Questions abound … How does social media investment relate to business value? What are the real costs? What impact does social media strategy have on organizational culture? What kind of strategic thinking do businesses or non-profits need to embrace? What do leaders need to understand about the social media adoption curve as it relates to the evolution of the company? This high level framework is designed to illustrate the social media learning curve and to help business and non-profit leaders understand how strategy relates to investment, value and culture.
Axis Relationships Investment: As your organization moves along this axis, be prepared to increase your investment.Initially, most social media costs are related to time and labour. Business Value: Business Culture: Phases of Social Business Evolution Emerging: Social: About NPR: Social Media Guidelines.
Pfizer's Social Media Response Flowchart.
Social Media History. The Nativity story, as told through social media. Nativity story told via social media A Web video tells the biblical story through Google searches, tweets and Facebook updates Video has garnered more than 600,000 views in its first four days Clip appears to be inspired by Google TV commercial about Paris-based courtship (CNN) -- From elementary-school plays to plastic Joseph and Mary figures on lawns, the holiday season brings all kinds of re-enactments of the birth of Jesus. But what if the Nativity were to happen today, in the age of Google and Twitter? A popular new video takes the Immaculate Conception into the 21st century. Designed by Excentric, a Lisbon, Portugal-based digital marketing company, "The Digital Story of the Nativity" tells the familiar biblical story through Google searches, e-mails, tweets, Facebook "Likes" and Foursquare "check-ins.
" Miguel Figueiredo, president of Excentric, challenged his creative team a few weeks ago to show traditional companies how they could harness social media. Its highlights include:
Social Media Proposals. Social Media - General. Social Media Tools. Personal Branding. ROI. Community Managers. Online branding. Social Media Strategy. Social Media Resources. Social Media Campaigns. Social CRM. Social Mapping. Social Media Influencers. Social Monitoring Tools. Social Media Strategies. Social Media Fees.