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http://socialmediatoday.com/fixcourse/421283/how-virally-grow-your-facebook-fan-page?ref=popular_posts

How to Virally Grow Your Facebook Fan Page | Social Media Today

This one number tells you how effective your Facebook Marketing is on a weekly basis. And it's the key to virally growing your Facebook fan page. Always put your audience's needs first. If you're posting a link to an article you just wrote, then specifically ask them "What they think about X", or "Do you like X or Y better?".
http://www.chicagobusiness.com/section/blogs?blogID=ann-dwyer&plckController=Blog&plckBlogPage=BlogViewPost&uid=16ea2629-7e90-46f0-a706-dd6152764513&plckPostId=Blog:16ea2629-7e90-46f0-a706-dd6152764513Post:7f69b052-25f6-49bd-903f-3bd1d71cdc5a&plckScript=blogScript&plckElementId=blogDest

Gini Dietrich: 7 tired excuses for not harnessing the Web in your biz | Small Business | Blogs | Crain's Chicago Business

Yes, it's true. In 2011 there is always one person who says their customer doesn't use the web. It always makes me snicker to myself when I hear it because more than 80% of Americans are online. Three years ago, when I started the speaking circuit, the excuse always was that the only thing the web affords us is fun and games. Add social media to it and it's only for the kids. While most business leaders now understand technology is fundamentally changing the way we communicate, they still think it's for the kids . . . and something they don't need to worry about because it won't affect the business world until long after they've retired.
http://www.therainmakerblog.com/2011/09/articles/law-firm-marketing-1/why-social-media-matters-for-law-firm-marketing/ Free CD: Insider Small Law Firm Marketing Practices Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover: How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost

Why Social Media Matters for Law Firm Marketing : The Rainmaker Blog

The 3 Business Fundamentals to Apply to Social Media : Technology :: American Express OPEN Forum

http://www.openforum.com/idea-hub/topics/technology/article/the-3-business-fundamentals-to-apply-to-social-media-tim-berry Boris Fowler Let’s do ourselves a favor: Let’s step back from the glitz and glamour and buzzwords for a bit and consider social media in terms of old-fashioned business fundamentals. I see it as making three important changes to the business landscape: 1.

Facebook Unifies UI As It Rolls Out New Design For ‘Pages’

http://techcrunch.com/2011/02/10/facebook-unifies-ui-as-it-rolls-out-new-design-for-pages/ Back in December Facebook unveiled a significant redesign to user profiles, which now feature a handful of photos at the top of the page, new sections for featuring your family members and best friends, and some other mostly-cosmetic tweaks. Today, the site is launching a similar design for ‘Facebook Pages’ — the public profiles used by brands, businesses, and celebrities to communicate with thousands or millions of fans at once. The new Pages incorporate many of the changes made during the December redesign: you can now feature images at the top of the page. Application tabs are being moved from the top of the profile down to a sidebar just beneath the profile image. And there’s a widget that shows what ‘Likes’ you have in common with the Page.
It can be difficult for organizations to see the strategic big picture when it comes to social media, especially if they are focusing all their energy on tools and tactics. Questions abound … How does social media investment relate to business value? What are the real costs? What impact does social media strategy have on organizational culture? What kind of strategic thinking do businesses or non-profits need to embrace? http://www.socialmediaexplorer.com/social-media-marketing/social-media-strategy-learning-curve-and-framework/#

A Big Picture Social Media Strategy

http://ethics.npr.org/

About NPR: Social Media Guidelines

The mission of NPR, in partnership with its member stations, is to create a more informed public, one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and culture within the United States and across the globe. To this end, NPR reports, produces, acquires and distributes news, information and other content that meet the highest standards of public service in journalism and cultural expression. Our Guiding Principles
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Social Media History

http://www.cnn.com/2010/TECH/web/12/17/nativity.story.video/index.html

The Nativity story, as told through social media - CNN.com

(CNN) -- From elementary-school plays to plastic Joseph and Mary figures on lawns, the holiday season brings all kinds of re-enactments of the birth of Jesus. But what if the Nativity were to happen today, in the age of Google and Twitter? A popular new video takes the Immaculate Conception into the 21st century. Designed by Excentric, a Lisbon, Portugal-based digital marketing company, " The Digital Story of the Nativity " tells the familiar biblical story through Google searches, e-mails, tweets, Facebook "Likes" and Foursquare "check-ins."
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