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Google+ Google+ Education. Google. Google. Clarinette (@clarinette02) has sent you a direct message on Twitter! - debdobson62. Restaurants. Competitive Intelligence. The PR Pro's Guide to Twitter. The Social PR Guide Series is supported by Mynewsdesk. Our online newsroom makes it easier to exchange news with key influencers, reach top of search engines and automatically update your social media channels. Twitter is an invaluable resource for the public relations industry. Whether your goal is to connect with reporters, improve crisis communication, find your next job, bolster professional development or offer a glimpse of a company’s inner workings -– 140 characters can go a long way. Just look at the following examples, highlighting five rich opportunities for PR pros on Twitter. Connect with Reporters A survey conducted in the fall of 2009 found that more than half of all journalists turn to sites like Twitter for story research.

Update your media lists with Twitter handles.Create private Twitter lists for each industry or client you’re working on to better monitor reporters’ tweets. Strengthen Crisis Communication Find Your Next Job Leverage Real-Time Professional Development. Why Social Media Reinvigorates the Market for Quality Journalism. Social media has created a human filter for quality content. The social web, like the old water cooler, favors conversations around news and even in-depth journalism that may not otherwise receive the exposure it deserves. Recent analysis of the most-tweeted stories from The Daily iPad app revealed that users shared more hard news stories over gossip and opinion pieces.

This doesn't necessarily mean these are the stories most people are reading. The gossip articles (or “fluff” pieces) often out-perform news items in pageviews, often because that is what people are searching for. The incentive to share quality content is simple: A person may be more likely to read gossip, but they may share a news piece to shape their followers' perception of them. Searching for Quality The public perception was a non-factor, and users were more likely to share softer stories or those based on utility. So what about search?

The Human Quality Vote For true quality, sometimes it takes a human touch.

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SM Innovation. Small Biz Marketing. Anatomy of a Twitter Screw-up: My Own - Jay Rosen: Public Notebook. Social Journalism. Curation. Crowdsourcing. David Akin's On the Hill :: On the death of a Twitter friend. What does this mean? If you are still using this service, we will outline a few different options for your website moving forward. Here are two options: We have secured a great relationship with Pressharbor who have successfully migrated a number of Blogware customers to their paid service (they are able to bring all content over from Blogware).

Of course you can export your blog on your own, but you may find it hard to import into other popular services. If you're looking for something new, and very popular among bloggers, we'd like to recommend a service called Squarespace. They have a wide variety of beautiful looking templates, social media integration (Facebook, Twitter, Flickr, etc.), and all at a very low price. If you choose not to do anything with your current Blogware account, on April 15th, 2012 it will longer exist. Thank you, Blogware support.

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Gov 2.0. Egypt. Civil Society. Quora. Mobile Marketing. Social Media Analytics. Customer Experience. Social Media Fees. Social Media Humor. Social Media Advertising. Web thinking. Elecronic Commerce. Allouettes. WikiLeaks. Social Media Marketing Strategies. ACTA. Going Viral. Privacy. Digital Activism. Social Good. Linkbuilding. Factiva Social Media Roundtable helps to answer “What should we measure” Summary Last night, Factiva hosted a group of Social Media Practitioners, Bloggers, Corporate Program Managers, PR consultants, room in Palo Alto to try to make sense of Social Media Measurement.

Most agreed measurement is important, After last night, we’re a little bit closer, the details of the findings are below. Background Information I’m a former customer of Factiva, I suggested they progress their offerings to better measure CGM/Social/New Media, this event is a response to that discussion.Those that attended already are thought and practice leaders the audience was not the uninitiated.Metrics of last era to don’t apply to Social Media, I believe that a new way of measuring will come about.Social Media is complex, complicated, and filled with nuances, as it mirrors or extends ‘real’ life, we will never be able to fully measure and categorize, it doesn’t mean we shouldn’t try.It’s important to note the following:1) Social Media is about people.

Observations Additional Resources.

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Small Biz/StartUps. Parent's Guide to Social Media. Digital Trends. SM Statistics. Leveraging Data. PR. Infographics. Location Based Marketing. The Beginner's Guide to Getting Links From Bloggers (Video) The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This weeks Whiteboard Friday is a little bit different than normal but a lot more awesome. I took the lead this week and am sharing 5 tips that beginners can use to get links from bloggers. This educational video is full to the brim with helpful tips, odd tangents and one very poor impression of a news anchor. Try all of the following tactics and focus on building upon whichever one works best for your situation. Make Lists of Niche Linkers (and post them) - Most bloggers are by nature marketers. Take of advantage of this by writing material that helps them market themselves.

For example, if you wanted to get a link from a blog in the car space, you might make a list of the top 3 Honda Civic blogs. Do Interviews - This tactic has two main benefits. In addition to promoting my work on Twitter, I use the platform to spread Internet awesomeness.

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