The Fight Against Destructive Spin. By: Gini Dietrich | June 22, 2010 | Guest blog by Patrick Reyes, the digital strategy and analysis manager for Buick and GMC.
I recently read a blog post from Justin Kistner (through SocialFresh) where he theorizes that “social media” will reach its peak by 2012. If social media is dying how can organizations set themselves up for success in this continuously growing and evolving area? We’ve all read blogs or articles that say “90 percent of social media is just showing up” and we likely know that success in this space can only happen if leadership embraces the strategy and is willing to invest in it.
A good friend of mine, Bryan Willmert, gives an example in a post where references Ford is investing 25 percent of its marketing budget in the social web. He also gives five thoughts on how companies can embrace the social web: In my perfect world, I’d structure the organization to have a Community Manager who manages a department responsible for the social web and new technologies.
What Makes Up a Social Marketing Strategy? It’s quickly becoming common wisdom among marketers that a strategy is needed to use social media effectively.
Of course, that doesn’t mean a majority of those involved in the space have gotten on board yet and created such a well-thought-out approach. According to a May 2010 study by Digital Brand Expressions, 52% of social marketers are operating “without a game plan,” similar to the 50% found in April 2010 by R2integrated. Further, many that do have a strategy find it doesn’t address all their concerns or fit their needs. The most common elements included by companies with a social media communications plan were resource-allocation guidelines for ongoing activities, registration of branded usernames on social sites and research into competitors’ use of social media. To be sure, those are all critical components of an effective strategy, but they are only the beginning. Keep your business ahead of the digital curve. 10 Ways To Put Your Website Content In Front Of More People and. Which is more important, driving traffic to your website or encouraging as many people as possible to see your content?
Believe it or not, they are not one and the same. Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when we focus so heavily on the performance of our website, we miss a fundamental point: we should aim to expose users to our content, not our website. The website is a tool to showcase our content, but it is not the only tool that does this. Organizations with truly successful websites understand this principle. In each case, the content matters, not the website. Twitter is probably the best example of all. The majority of users do not read tweets via the Twitter website. The lesson here is obvious: as website owners, we need a broader Web strategy to release our content from the shackles of our websites. 1.
eBay recognized that it needed a desktop application. 2. 3.