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Ellen Levy of LinkedIn Addresses the Women's Leadership Conference on Social Networking. You don't need to purchase the Vault guide to get back on track. Just search our site or use the links above. © 2014 Vault.com Inc. Browse > Connect with Vault Please contact customerservice@vault.com for assistance to configure your Vault account correctly for jobs-related functionality. Исходный текст Предложить лучший вариант перевода. Issue 3: SMM for Personal Branding. Home > Magazine > Issue 3 > By Sima Dahl President of Parlay Communications If you could be anyone, who would you be?

If you could jump into your Back to The Future flux capacitor, alter your past, and reinvent your future, how would you re-emerge today? In this age of personal branding, social networking and digital communications, you can be anyone you want to be. Whenever I write an article, I start by asking myself what I want you (the reader) to consider, believe, or do differently when you have finished reading it. Many of us are quite uncomfortable telling our story. Many of us have a hobby, pursuit, or passion unrelated to work that is woven into our life tapestry. The question is no longer about whether we have outside interests, but rather if we do or don't let people know about them.

The questions I'm most often asked sound something like this: Should I create separate profiles on LinkedIn? I think back to my days working in a local field office for a global software company. Identifying Different Social Media Audiences. Close your eyes and think back on the various presentations that you will have made or have witnessed. Try to remember the various audiences. What do you see: There are some that are noddingThere are some that stare without an expression There are those that may choose to close their eyes and sit through There are some who interact There are some that put forth extra ordinary questions that could take discussion on a different tangentThere are some who do ask relevant questions There are those who disagree and disapproveAnd yes there are fierce devil's advocates as well Like them or hate them, you may feel they should exist or disappear but they are real and very much present.

Similarly when you are working in the Social Media realm you will come across various sets of people who re-act in similar way as shared above in the bullet point - except perhaps closing their eyes and yet being present. Your turn - share your views. Connect: Authored by: Pervara Kapadia See complete profile. Twitter for law firms. Following on my last post, which looked at the uses of Facebook for law firms, I thought I’d review the uses of Twitter in the law firm context. As before, I’m going to focus less on the benefits that Twitter can deliver to individual lawyers (which I’ve covered a couple of times at Law21) than on the best ways that law firms as corporate entities can utilize this social media tool. It’s easy to use Twitter poorly, something millions of users demonstrate every day by updating their followers about what they’re doing, thinking or feeling at any given moment. There are extremely few people whose opinions and emotions are so compelling and central to the public good that we should hang on every character (up to 140) in which they’re detailed.

The interest and utility of a Twitter account can be measured inverse to its focus on the Twitterer himself or herself. Law firms, unfortunately, are doing a lousy job with Twitter, every day, in growing numbers.