Social Media Impact

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http://www.web-strategist.com/blog/2010/06/14/how-insurance-companies-will-influence-rates-based-on-your-tweets/ In our recent research report on Social CRM , we studied how companies will use social data to amend existing customer databases.

How Insurance Companies Will Influence Rates Based On Your Tweet

http://mashable.com/2010/06/13/small-business-advice/ This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Why Small Businesses Shouldn't Take Social Media for Granted

Gatorade’s Social Media Command Center | Justin Levy

http://justinrlevy.com/2010/06/gatorades-social-media-command-center/ If you’re anything like me then every time you see CTU headquarters, the White House Situation Room or any other fusion center-styled office space, you wish you could have a similar set up. Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. I’m sure you can immediately think of how you would arrange it, right?
Hank Wasiak is a partner at the creative firm The Concept Farm , and the best selling author of the Asset-Based Thinking book series. http://mashable.com/2010/07/06/social-media-advertising/

How Social Media Has Radically Altered Advertising