6 Essential Steps for Executing Your Social Media Strategy. The Social Media Marketing Series is supported by Webtrends Facebook Analytics, which provides comprehensive tracking and measurement solutions to help you maximize your ROI.
To keep up with Webtrends Social products, follow its blog. It's easy to plan a squeaky clean social media strategy for your business when it's on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story — and a giant, tangled mess — without implementing processes to manage it. Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments. Before you launch your strategy, consider how you will manage the execution. 1. Don't start your social media process without thinking about what you're trying to accomplish. At local recommendation search engine Bizzy, however, the goal is to promote the brand and its full relaunch. 2. 3. 4.
How Social Media Marketers Can Convert Attention Into Action. Brian Solis is the author of Engage, and a leading authority in digital branding and marketing.
Connect with him on Twitter or Facebook. According to a recent report, while upwards of 70% of businesses are said to operate under a formalized social media strategy, many plans don't include measurable goals. Gimmicks, viral videos, and creative campaigns aside, social media marketers must learn to introduce "clicks to action" and outcomes that steer consumer experiences toward desirable results. Engagement through conversation is a start, but reaching people where their attention is focused and compelling them to take an action is powerful.
Clearly defined objectives and milestones, combined with a little conversion science, will increase the value of engagement and drive desired outcomes. Conversion Science: Actions Speak Louder Than "Likes" Once attention is captivated, the real question is, what are you going to do with it? In order to convert attention into desirable outcomes, we must:
5 Winning Social Media Campaigns to Learn From. Companies are starting to broaden what they consider online advertising, and are opting to run some amazing social media campaigns.
Rather than slapping a banner ad on a site, social media campaigns take full advantage of the web's unique properties like interactivity, community-building, and the ability to specialize local offers. Making a social media campaign work sometimes requires a certain je ne sais quoi. We looked into some successful campaigns from the past year to figure out what they did right and what lessons they can provide.
We know we left out some brilliant social media campaigns, especially for niche and small-scale markets. Add your voice to the comments below, and let us know which social media campaigns you admire and what lessons they offer. 1. The Campaign: Gap teamed up with popular group-buying site Groupon to offer a nation-wide deal: $50 worth of apparel for just $25. What Worked: The sale marked Groupon's first nation-wide deal with a major brand. What Flopped: 7 Tips for Succeeding as a Social Media Strategist.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist. Jeremiah Owyang, an industry analyst at Altimeter Group, a digital strategy consulting firm, recently spoke at the Word of Mouth Marketing Association Summit about the career path of the corporate social strategist, touching on current responsibilities and challenges, as well as the future of the role. 1. Owyang pointed to a funny, but oh-so-true anecdote that happened while he was collecting research for this study. 2. 3.