Cheat Sheet for New Facebook Insights & Analytics Tab. Assuming that most of you will be taking the Page Insight Tour on your own, I won't state the obvious and instead will go into detail about portions of the new Facebook analytics. Insights Dashboard Hovering over the question marks will give you the time frame for the listed insights as well as a short definition for what each metric represents.Pay close attention to percentages that sit alongside these numbers, they represent how much interaction has gone up or down in the allotted time frame for that metric.Facebook algorithms place greater emphasis on the number of "stories" your Page is producing and sparking between users.
Facebook defines a "story" as any of the following: "when someone likes your Page; posts to your Page Wall; likes, comments on or shares one of your Page posts; answer a question you posted; responds to your event; mentions your Page; tags your Page in a photo; checks in at your Place; or recommends your Place. " Likes Reach Talking About This. Feel Like You're Going the Wrong Way Down the Social Media Road? - A read a blog post awhile back titled You’re Doing It Wrong. If you have ever heard me speak on stage or in person, I almost always talk about this concept. It was a real ‘ah-ha’ moment back in 2009, when I first read it. For me, it is as obvious online, as it is in real life that you can’t compare your insides to other people’s outsides.
It just doesn’t work. SO if your goals aren’t the same as my goals, than I am probably doing Social Media wrong to you, right? Here are my original goals -Become a Music/Broadcasting Industry Social Media Expert -Make more personal connections -Write a book -Get 10,000 followers (this number just seemed cool-don’t remember why) -Blog at least 5 times a week -Make certain amount of money -Be of service to others -Give back to the Music/Radio community -Write for ALLACCESS If you are a Broadcast or Music industry professional, or anyone for that matter, you want to set goals and decide what you want Social Media to do for you. The 2011 Twitter Brand Bowl: And the winners are... Brian Solis.
InShare501 Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers. While many watched the game, it is the advertisements that spark conversations online and offline. Going back to Apple’s 1984 commercial directed by Ridley Scott that introduced the Macintosh, the Super Bowl is now as much about football as it is about the ads that support it. At $3 million per 30 second commercial, many question the value and ROI of such an elite form of advertising. Following the Super Bowl, the big question at the center of almost every conversation is who really won the 2011 Brand Bowl.
Working with the PeopleBrowsr Research.ly team, we tapped the Twitter firehose to analyze the worldwide conversations around each commercial. Report Highlights: 1. 1. Image Rights: NFL. The Interest Graph on Twitter is Alive: Studying Starbucks Top Followers « Brian Solis Brian Solis. InShare1,306 Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life. This is the era of the interest graph – the expansion and contraction of social networks around common interests and events. Interest graphs represent a potential goldmine for brands seeking insight and inspiration to design more meaningful products and services as well as new marketing campaigns that better target potential stakeholders.
While many companies are learning to listen to the conversations related to their brands and competitors, many are simply documenting activity and mentions as a reporting function and in some cases, as part of conversational workflow. 1. 1. 1. Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research.
This time, it’s different, we’ve aligned with who I feel are the smartest team of web analytics minds in the space, John Lovett (ex-Forrester analyst) and Eric Peterson (ex-Jupiter analyst) both of the Web Analytics Demystified firm. Stemming from Altimeter founder Charlene Li’s (ex-Forrester Analyst) framework, we co-developed this framework, and put our collective minds to work on measuring the rapidly changing social media marketing space.
This self-funded research effort resulted in a thorough methodology as we interviewed over 40 ecosystem influencers. Interested in learning more?