5 PR Nightmares That Were Handled Better Than The BP Oil Spill ( THE CRISIS: A supertanker ran aground and spewed 11 million gallons of crude into Alaska's Prince William Sound.
The spill killed hundreds of thousands of birds and marine animals and was the nation's biggest oil spill until the BP catastrophe. THE RESPONSE: Exxon Mobil quickly came under fire for deflecting the blame and being aloof. The company wound up paying $3.4 billion in cleanup costs, fines and compensation to victims. An Anchorage jury determined in 1994 that Exxon should pay $5 billion in punitive damages, but Exxon spent more than a decade fighting that decision. It argued it shouldn't be liable for the actions of the tanker's captain, Joseph Hazelwood.
PR versus marketing: The final battle over social media. ShareLast week Vocus, a provider of on-demand PR management software, announced the results of a survey which found that the turf battle between PR and marketing rages on, especially over ownership of social media initiatives.
Key survey findings include the following: Lines between PR and marketing continue to blur. 78 percent report to the same boss.Turf battles still evident. 34% cite organizational structures, functional silos or turf battles as the single largest barrier to integrated communications.Ownership of social media and blogging up in the air. 43% of PR professionals say they should own it, while 34% make the same claim.The two groups come together on the need for measurement. 56% of both marketing and PR professionals agree that an integrated communications increases overall effectiveness of their programs and 48% cite sales and ROI as the most important metrics.
Honestly I’m weary of this discussion over ownership. Please, can we end this debate? The 10 New Rules of PR « Jeffbullas's Blog. Public Relations A survey of 1,900 business technology marketers by MarketingSherpa rated the optimized press release the most effective emerging market channel.
Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has pioneered “the tactic known as SEO PR.” Optimizing press releases for news search engines.