Personal Branding
< Social Media
< debdobson
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Seth Godin wrote a blog post this week about the fact that people hiring for jobs should realize that past performance is the best predictor of future performance and not be swayed by the way a person dresses or how they can spin a tale.
My goal in sharing the following is to encourage you to post more frequently on your blog and to look beyond your own blog and consider posting as a guest on other blogs in your field.
Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same. Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when we focus so heavily on the performance of our website, we miss a fundamental point: we should aim to expose users to our content, not our website.
What if you could shortcut the time it takes to be known as a thought leader or an expert or get elected to a position of authority and power or chosen for that important job that you want so desperately. Just imagine when you wrote a book that it immediately sold in the thousands and maybe even appeared on the New York Times Best Seller list. Social media is sometimes viewed as just another way of communicating… and yes it is… but it is so much more than that if start to scratch its surface and dive in and start to leverage its power to spread your content globally and amplify the results. It can be used as a tool to promote your company and personal brand that can fast track results that can be astounding and the 10 people mentioned in this article I am sure would testify to that. There was a comment left on a post the other day and it was both expected and surprising.