Google Places vs Facebook Places: It’s Search vs. Social. On the surface, Google Places and Facebook Places would seem to have a lot in common.
Both services are out to create a landing page for every local business in the world. Both services allow local merchants to “claim” their pages, giving the merchant some editorial control over content on the page. And both services no doubt expect to grab a chunk of what is projected to be a $32B digital, local advertising market by 2013 by claiming the middleman position between the merchant and the end user. But where the two services break from each other – and in a non-trivial way – is in their respective distribution strategies. Google relies on Search. And this is where things start to get interesting.Search vs. Whichever service is able to attract the most consumers will likely attract the most local merchant ad dollars.
Let’s take a look at how consumers are exposed to merchant pages on Google Places and Facebook Places respectively. On Google, it’s via the Google Search box. Massive. The Use Cases.
Shake Gently – advertising technology blog » Blog Archive » Loca. June 29, 2010 – 9:29 am There’s been several great articles recently on location-based marketing that I’d like to share.
The first is a blog post from Soical Fresh: 21 Unique Location Examples from Foursquare, Gowalla, Whrrl and MyTown In the article above are some great examples of how brands, large and small, are utilizing the various location-based services out there. While not fully exhaustive, as new campaigns are launching all the time, I think it provides the best compilation of projects to date. There are a few other projects I’d add to the list, including the Tasti D-Lite loyalty program, Red Bull (Whrrl) and Intercontinental Hotel Group that integrated Gowalla into their loyalty program. There are some companies that didn’t make the list either that I’d add, like Loopt Star and Brightkite.
There are plenty of active projects by all location-based companies, and in some cases, you’d be better off working with a smaller player to have more influence over the end product.
The Art of the Checkin: From Location to Content to Brand. Caroline Giegerich is the blogstress behind the Daily Marauder and a digital marketing consultant.
Follow her on Twitter for more social media and emerging tech insights. Within the spectrum of social media, the act of sharing essentially amounts to a desire to personally define ourselves to others. In the age of the social network, there are an almost infinite number of options for creating that personal definition on the web. Checking in is just one of the newer ones. There is an art to checking in and a way to make it part of your online identity. Location, Content, Brand This all began with location but has shifted to allow users to check in to TV, movies, books and finally to brands. While each of these choices from location, to content, to brand allows for an additional layer of sharing, they also each call for an additional level of activity from the user. "If a tree falls in the middle of the woods but no one is around, does it exist?
" Location: Cast of Characters.