Location Based Marketing
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On the surface, Google Places and Facebook Places would seem to have a lot in common. And both services no doubt expect to grab a chunk of what is projected to be a $32B digital, local advertising market by 2013 by claiming the middleman position between the merchant and the end user. Whichever service is able to attract the most consumers will likely attract the most local merchant ad dollars. The merchants will follow the users.
Google Places vs Facebook Places: It’s Search vs. Social
General
In the article above are some great examples of how brands, large and small, are utilizing the various location-based services out there. While not fully exhaustive, as new campaigns are launching all the time, I think it provides the best compilation of projects to date. There are a few other projects I’d add to the list, including the Tasti D-Lite loyalty program , Red Bull (Whrrl) and Intercontinental Hotel Group that integrated Gowalla into their loyalty program . There are some companies that didn’t make the list either that I’d add, like Loopt Star and Brightkite . There are plenty of active projects by all location-based companies, and in some cases, you’d be better off working with a smaller player to have more influence over the end product.
Shake Gently – advertising technology blog » Blog Archive » Loca
FourSquare
The Art of the Checkin: From Location to Content to Brand
Caroline Giegerich is the blogstress behind the Daily Marauder and a digital marketing consultant. Follow her on Twitter for more social media and emerging tech insights. Within the spectrum of social media, the act of sharing essentially amounts to a desire to personally define ourselves to others. In the age of the social network, there are an almost infinite number of options for creating that personal definition on the web. Checking in is just one of the newer ones. There is an art to checking in and a way to make it part of your online identity.
Gowalla