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http://www.urlesque.com/2011/02/17/red-cross-tweet-beer-donations/ Is there anything beer can't do? Yesterday, beer even inadvertently became the cause for charity donations to The American Red Cross. According to The Huffington Post , a Twitter mishap occurred on The Red Cross's account yesterday when the organization's social media expert, Gloria Huang, mistakenly posted what she believed was a tweet on her own private account. It all worked out for Gloria and the Red Cross, though, because fans of the beer she tweeted about started raising money and donating blood!

Rogue Red Cross Tweet Leads to Donations From Beer Enthusiasts - Urlesque

http://mashable.com/2011/01/11/journalism-social-media-loophole/ The Department of Justice issued Twitter a subpoena for access to the accounts of Julian Assange and several others in relation to its investigation of the whistle-blower organization, which released roughly 2,000 classified cables. As a result of its current law enforcement guidelines , Twitter is going to divulge the information. The provision is fairly typical for technology startups to include in their policies as a way to protect themselves from getting involved in legal issues pertaining to the platform’s users. With such a policy, Twitter is not held responsible, and in many ways it should not be.

Social Media and Subpoenas: The Loophole That Puts Journalistic Sources at Risk

A survey of the social media habits of in-house counsel found that 43 percent turn to blogs as a primary source of news. And corporate counsel not only turn to them for information -- attorney-written blogs are increasingly starting to influence which law firms companies decide to hire. The ALM ® and LexisNexis ® Content Alliance LexisNexis ® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM’s legal news publications. http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202458957712

Survey: Blogs Still Matter at Law Firms

Legal Marketing

Social Media and the Law

In my last post , I predicted that we’re heading towards a major shift in the way that law firms think about their websites. Here’s what it boils down to: As I mentioned in my last post, there are several trends in the legal marketplace that are converging to make “content marketing” more effective than ever. And, as a result, attorneys are generating more articles, newsletters, blog posts and other thought leadership content than ever before.

2011 – The year that law firm websites become “publishing platforms”

http://www.greatjakes.com/blog/2011-the-year-that-law-firm-websites-become-publishing-platforms/