Rogue Red Cross Tweet Leads to Donations From Beer Enthusiasts. Is there anything beer can't do?
Yesterday, beer even inadvertently became the cause for charity donations to The American Red Cross. According to The Huffington Post, a Twitter mishap occurred on The Red Cross's account yesterday when the organization's social media expert, Gloria Huang, mistakenly posted what she believed was a tweet on her own private account. It all worked out for Gloria and the Red Cross, though, because fans of the beer she tweeted about started raising money and donating blood! Gloria claims that she wasn't drunk when she made the tweet, but blamed it on her inability to use HootSuite. I can believe that, since I still routinely send text messages to the wrong people, every day! Here is the tweet that was sent by accident: She does it right when she drinks ... but not when she tweets. Sober, maybe. It makes me happy to see this accident turn into something positive. If you would like to donate to the Red Cross, you can do so via their donations page. Social Media and Subpoenas: The Loophole That Puts Journalistic Sources at Risk.
The Department of Justice issued Twitter a subpoena for access to the accounts of Julian Assange and several others in relation to its investigation of the whistle-blower organization, which released roughly 2,000 classified cables.
As a result of its current law enforcement guidelines, Twitter is going to divulge the information. The provision is fairly typical for technology startups to include in their policies as a way to protect themselves from getting involved in legal issues pertaining to the platform's users. With such a policy, Twitter is not held responsible, and in many ways it should not be. According to the media lawyers we interviewed, this kind of government request is not unique. Jodi Olson, a spokeswoman at Twitter, would not comment on details about the subpoena, but she said that "to help users protect their rights, it's our policy to notify users about law enforcement and governmental requests for their information, unless we are prevented by law from doing so. " Survey: Blogs Still Matter at Law Firms.
Social Media and the Law. 2011 – The year that law firm websites become “publishing platforms” In my last post, I predicted that we’re heading towards a major shift in the way that law firms think about their websites.
Here’s what it boils down to: Old thinking: Law firm websites = online brochureNew thinking: Law firm websites = publishing platform for attorney-generated content Why a publishing platform? Why now? As I mentioned in my last post, there are several trends in the legal marketplace that are converging to make “content marketing” more effective than ever. The Challenge The growth of “content marketing” beckons some interesting questions, such as: Where do we put all of this content?
Right now, it’s not uncommon for a firm’s attorney-generated content to be scattered far and wide. Even the content on the firm’s website is often scattered throughout sections like “Multimedia,” “Experience” and “Publications.” The Solution: A Publishing Platform What’s a publishing platform? Why is this important?