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My significantly smarter other half ( @Beth_Carroll ) has been chipping in with some great wisdom of late.
The location-based social network Foursquare had quite a 2010, growing by 3400%. And as the new year rolls over, the company has just registered its 6 millionth user . Foursquare has published an infographic representing a number of its achievements from what it describes as an "insane" year. It includes some strong figures for the company: 381,576,305 check-ins. These have come from every country in the world, including North Korea.
A 2010 Edison research study showed that 42% of respondents hear about products and services through Twitter. In response to this dynamic businesses are increasingly using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. You can even use Twitter for lead management or marketing automation .
In honor of Mashable's five-year anniversary, this series is supported by IDG . Customers are talking about your brand and products — find out what they are saying with IDG Social Scout .
About six months ago, I threw together a blog post based on a bunch of social media infographics . At the time, they were surprisingly difficult to root out, but it seems that more are emerging, given the continued development and understanding of the channel. I've now collected a few more newer infographics that I feel demonstrate a mixture of both hard data and strategy practices.
This series is supported by Ben & Jerry's Joe , Ben & Jerry's new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here . Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format.