Google Plus Box Ranking Factors Report – Conversation Marketing. Yep, it's a riddle Google Search Plus Your World (GSPYW, for short). Social media belly button lint? Or the best damned thing since chocolate? It’s a riddle. But GSPYW builds traffic a bunch of ways. The best (so far) is the ‘Plus Box’: The Google Plus Box. Question is, how does Google decide which pages and profiles get that coveted spot? My Google Search Plus Your World research project About a month ago, I put together my Plan For Google Search Plus Your World Research and Domination (PFGSPYWRD, for short). I asked some fine SEO folks to answer a few questions about Google Plus, the plus box, and what they thought drove plus box results.I started collecting data on top GSPYW results: Circle membership, number of posts, likes per post, +1s per post, re-shares per post, and common terms. Finally, after 5 weeks, I’ve put all the great data together into something useful.
A few of those surveyed said, “I don’t know yet – it’s too early to tell.” Time to get to the results. Business questions. Google+ for corporate legal management. How Facebook's Facelift Affects Your Business | Blog | Daily Dose. With all the hoopla over Mark Zuckerberg's announcement last week that change is coming to Facebook, you’d think the sky was falling. A slew of new features have caused consumers and brands alike to once again proclaim that Facebook can’t leave well enough alone. While modifications to its interface have always caused some level of heartburn among its users, Facebook has continuously demonstrated that it knows what it’s doing.
Its membership -- including businesses and brands -- has always increased after changes were announced, as have revenues collected from advertisers and others who use the site to market to consumers. Still, if you’re wondering exactly how the latest revamp affects your business or brand, here’s a short list of changes you need to be aware of: Frictionless Sharing: Facebook’s new social/activity plugin (available to developers via Open Graph) may drive even more traffic to your site.
Conceptboard Debuts Better Whiteboarding For Google+ Hangouts. It’s only been a few days since the launch of the official Google+ Hangouts API (application programming interface), but we’re already starting to see some interesting implementations make their debut. Case in point: online whiteboarding service Conceptboard has introduced a Hangouts extension that puts Google’s own newly integrated Sketchpad to shame. On Wednesday, Google rolled out 9 new Google+ features, including several “extras” for Google+ Hangouts, the social network’s multi-person video chat component.
Now in beta, these features allow Hangouts users to work together on Google Docs, share screens or collaborate together in Sketchpad, a simple shared sketching application. The Google Sketchpad in Hangouts lets users draw, add shapes, text, lines, images and more into a basic blank document which can be saved to Google Docs. Conceptboard’s Hangouts extension, however, offers a much richer implementation of shared whiteboarding.
Why Google+ Will Be the Next Big Thing for Your Business. Why the hubbub about Google+? The last thing entrepreneurs need is another social network to join, right? Weren't you just getting the hang of Twitter? Didn't you just start putting that Facebook business page together? So why is Brogan back here telling you to get into Google+, and pronto? I've never made a prediction like this before. I'm not exactly Mr. The Next Big Thing Google+ is a social networking platform, but you can look at it a lot of different ways. Also, realize that Google+ is indexed by the biggest search engine in the world, also known as Google. How It Will Help Your BusinessSocial networks are built to try and emulate real-world connectivity and information-sharing.
Google+ lets you share photos, videos, links and location data with everyone, or with your select Circles. What Makes It Different First (and important) Facebook is not indexed by Google for search results, meaning that everything you do inside there stays inside there. Like this article? Google+ Business Accounts: What Can You Expect? The Ford Motor Company has become one of the first large companies to get an approved, albeit still ‘Test Mode’, Business Page account at Google+. Earlier in the year Google promised to start the business pages roll out as soon as we started the build up to the Christmas holiday period so that business can take advantage of it and it appears than on this, at least, Google management are sticking to their word.
Right now the attention is on what’s new, what fresh options does a business page provide and what are the benefits for marketers. A look at Ford’s test page will provide a disappointment at first. Superficially at least the page looks no different to any other Google+ profile. Business pages allow you to create a profile using a business entity name as opposed to a personal name and, from the outside looking in, that’s about it. Ford has been one global company who gets social in a way few global companies do. Reporting tools on the effectiveness of hangouts. Connect: Authored by: Six Questions from Google+ The top six social media tips to know before you leave the office. Social media marketing, particularly optimization, has been part of an online communicator’s toolbox for a while. Establishing profiles on sites like Facebook, Twitter, and YouTube do more than further consumer engagement – they all but guarantee brands the opportunity to secure additional spots in top search engine results with content they can maintain.
Now, Google has introduced its own social media offering, Google+. Although adoption has slowed from an initial explosion of new members, Google has signaled that the new service is a key to its future plans and, without a doubt, plays a huge role in how the search giant will identify, organize, and display information about people and companies. This week’s Six@Six examines the impact that Google+ will have on search engine optimization and online reputation management. 1. Google+ will undoubtedly impact SERPs. 2. 3. 4.What will Google+ mean for social media marketing? Google+ Can Be A Social Network Or The Name Police – Not Both.
A little over a year after my son was born, we traveled back home to Texas for a Christmas gathering at my in-laws’ place. My family is part Irish, and we tend to give people Irish names – my son’s name is Sean Michael. But in my wife’s Czech and German family Irish names aren’t normal. At the Christmas party, we introduced Sean to my wife’s grandmother for the first time, and she wasn’t having any of this “Sean” business. She said “Sean? What kind of a name is that? We were a year and a quarter into the Sean Michael Blakley personality experience and it was already clear to us that calling Sean “Mike” was not going to be a winning strategy. In the end, Sean and his great grandmother reached an understanding. That’s the way it works amongst us humans – I choose what I want to be called, and you call me that. That’s apparently not the way it works at Google+. Google is currently trying to enforce a “common name” policy in Google+. This policy is insane.
. (2) is critical. Update: Update 2: Google Confirms It Aims to Own Your Online ID. Ever since Google (GOOG) launched its new Google+ social network, we and others have pointed out that the search giant clearly has more in mind than just providing a nice place for people to share photos of their pets. For one thing, Google needs to tap into the “social signals” that people provide through networks such as Facebook so it can improve its search results. There’s a larger motive, too: As Chairman and former Chief Executive Officer Eric Schmidt admitted during an interview in Edinburgh over the weekend, Google is taking a hard line on the real-name issue because it sees Google+ as an “identity service” or platform on which it can build other products. Schmidt’s comments came during an interview with Andy Carvin, the National Public Radio digital editor who has become a one-man newswire during the Arab Spring revolutions.
Google+ is primarily an “identity service” It begs the question of whom Google built this service for? You or them. Also from GigaOM: Sunday Sitdown : Crowdsourcing Creativity | Women of Google+ Compilation of Google+ Must Follow Lists: 231 Google+ Users « Google Plus Headlines. It’s time to include Google+ in your social media strategy. Here’s how. (Editor’s note: Gary Lee is CEO of mBLAST. He submitted this story to VentureBeat.)
It’s something of an understatement to say social media is a moving target – especially for business owners. Just when you feel like you have a handle on your strategy for one social medium, another platform surfaces and forces you to re-evaluate. The latest entrant is Google+, Google’s fast-growing challenge to Facebook and Twitter. There are some basic rules that can guide your business’ strategy on Google+ and any new social platform. Before doing anything: Listen to the voices talking about your market and work to understand their conversations.Measure the impact prominent voices have in the market.Compare the voices. Step 2 – measuring the impact of voices – is typically the hardest part to do, especially “by hand.”
The tools aren’t there yet, but the crowd is. So, without measurement tools, how can you begin leveraging Google+? Join Google+ and start listening. Google+: Your PR Nightmare Waiting to Happen | Commpro.biz Blogs. Mary C. Long By Mary C. Long, Director of Content and Digital Media Strategist, and Melanie Trudeau, Marketing Director, Jaffe PR With the Google+ adoption rate reaching 10 million users in the first two weeks after it was launched, you can be pretty safe in the assumption that if your clients and employees aren’t on Google+ yet, they will be – soon.
What does this mean for public relations and marketing professionals? Melanie Trudeau For starters, stop thinking of Google+ as just another social networking platform – it’s not. Google+ is connected to your Google profile.Your Google profile allows you to +1 items around the Web.Your +1s can be displayed on Google+. Each +1 you make is a vote for that content, visible to others online and rumored to affect page rank. But here’s where it gets sticky: You can +1 content publicly (where others can see what you have +1’d) or privately (where you ”anonymously” +1 content). Mary C. You may also be interested in...